New work from Y&R New York for AZEK Building Products, a leader in the development of premium, low maintenance exterior building products. AZEK’s first-ever TV spots, showcasing their decking and railing products, will appear nationally on stations including HGTV, DIY and Food Network.
In the spots, the natural beauty of the decking takes center stage. Employing the use of numbers over the spots and people moving in and out of frame demonstrates variety and versatility, without removing focus from the product.
“We are growing across many of our categories and well known among the trade, but have been challenged with low brand awareness among homeowners,” said Julia Fitzgerald, Chief Marketing Officer at AZEK. “We partnered with Y&R to take us to the next level. We want to be the first choice among homeowners who want to spend more time enjoying their home and less time maintaining it.”
CREATIVE CREDITS:
CPG, AZEK Building Products
Chief Marketing Officer – Julia Fitzgerald
Brand Manager – Christopher Czachor
Y&R NYC
Chief Creative Officer – Leslie Sims
SVP, Executive Director Integrated Media – Jennifer Kohl
Executive Creative Director – Richard Butt
Creative Director, Copywriter – Josh Schildkraut
Creative Director, Art Director – Miranda Dean
Content Producer – Taylor Schomann
Art Director – Mitch Goldstein
Music Producer – Deb Oh
Account Supervisor – Susan Min
Account Manager – Basem Ebied
Integrated Media Director – Theresa Ferrugio
Integrated Media Planner – Kelsey Roche
Senior Brand Strategist – Paul-Claude Vary-Kinney
Production Company – Concrete & Clay
Director – Dewey Nicks
Executive Producer – Mike Brady
Executive Producer – Carrie McLaren
Head of Production – Barrett Schultz
Line Producer – Leora Glass
Content Production Company – On The Day Productions
Photography – Dewey Nicks
Editorial Company – The Paint Shop
Editor(s) – Ian McGee
Post production Company – The Paint Shop LA
Engineering – Marc Healy
Audio – Edit Studio (Y&R NYC)
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