If you’re new to marketing or if you work at a start-up or small business that doesn’t not have the extensive experience and resources that other marketing professionals may have, you need some Marketing How To information and instruction. So I recently ran a #MarketingMondays series LinkedIn.com. Each week I provided a post and infographic on an essential marketing topic. Now all five Marketing How To posts are here:
How To Set Your Marketing Budget in Five Steps
- Outline your objectives.
- Determine your budget range.
- Set an annual calendar.
- Use a 70/20/10 allocation plan.
- Specify your measurements.
- Read the full post here: It’s Budget Time
- Download the infographic here: How To Set Your Marketing Budget in Five Steps Infographic
How To Select a Good Brand Name
Use these five criteria of good brand names:
- Easy — A good brand name is easy to pronounce, understand, and spell
- Appeal — A good brand name should be relevant and compelling to its target audience.
- Position — A good name helps to position your brand.
- Differentiate — A good name should differentiate your brand from competitors.
- Adaptable — A good brand name works in different applications.
- Read the full post here: How to Select a Good Brand Name
- Download the infographic here: How to Select a Good Brand Name
How to Do Public Relations
Here are 10 tips for perfecting your PR.:
- Remember journalists are a bit narcissistic.
- Respect that no two journalists are alike.
- Learn their communications preferences.
- Be social media savvy.
- Create assets that can be repurposed.
- Write for your audience.
- Know your competition as well as you know your own brand.
- Prepare for and embrace bad press.
- Don’t hound.
- Think out-of-the box.
- Read the full post here: Perfect Your Public Relations
- Download the infographic here: Ten Tips to Perfect Your Public Relations
How to Make a Great Logo
Five guidelines for creating a strong logo:
- Simplicity — Simpler is better.
- Versatility — Your logo needs to work in a range of applications.
- Consistency — Consistent use will make or break a logo.
- Fresh-ness — Keep your logo relevant and interesting by refreshing it from time to time.
- Restraint — Don’t overuse your logo.
- Read the full post here: Turn Your Logo into an Icon
- Download the infographic here: The Signs of a Great Logo
How to Do Local-Store Marketing
There are three primary elements of a good local-store marketing program:
- Partnerships. Relationships with community partners build your credibility and your exposure.
- Public relations. Use local media to get “free advertising.”
- Personal selling. Putting a face on your business makes your brand more likeable and trustworthy.
- Read the full post here: Three Local Marketing Strategies That Work
- Download the infographic here: The 3 P’s of Local-Store Marketing
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