marketing how to

If you’re new to marketing or if you work at a start-up or small business and don’t have the extensive experience and resources that other marketing professionals may have, you need some “Marketing How To” information and instruction.  So I recently ran a #MarketingMondays series LinkedIn.  Each week I provided a post and infographic on an essential marketing topic.  Now all five Marketing How To posts are here:

How To Set Your Marketing Budget in Five Steps

  1. Outline your objectives.
  2. Determine your budget range.
  3. Set an annual calendar.
  4. Use a 70/20/10 allocation plan.
  5. Specify your measurements.

Read the full post here:  It’s Budget Time

Download the infographic here:  How To Set Your Marketing Budget in Five Steps Infographic

How To Select a Good Brand Name

Use these five criteria of good brand names:

  1. Easy — A good brand name is easy to pronounce, understand, and spell
  2. Appeal — A good brand name should be relevant and compelling to its target audience.
  3. Position — A good name helps to position your brand.
  4. Differentiate — A good name should differentiate your brand from competitors.
  5. Adaptable — A good brand name works in different applications.

Read the full post here:  How to Select a Good Brand Name

Download the infographic here:  How to Select a Good Brand Name Infographic

How to Do Public Relations

Here are 10 tips for perfecting your P.R.:

  1. Remember journalists are a bit narcissistic.
  2. Respect that no two journalists are alike.
  3. Learn their communications preferences.
  4. Be social media savvy.
  5. Create assets that can be repurposed.
  6. Write for your audience.
  7. Know your competition as well as you know your own brand.
  8. Prepare for and embrace bad press.
  9. Don’t hound.
  10. Think out-of-the box.

Read the full post here:  Perfect Your Public Relations

Download the infographic here:  Ten Tips to Perfect Your Public Relations Infographic

How to Make a Great Logo

Five guidelines for creating a strong logo:

  1. Simplicity — Simpler is better.
  2. Versatility — Your logo needs to work in a range of applications.
  3. Consistency — Consistent use will make or break a logo.
  4. Fresh-ness — Keep your logo relevant and interesting by refreshing it from time to time.
  5. Restraint — Don’t overuse your logo.

Read the full post here:  Turn Your Logo into an Icon

Download the infographic here:  The Signs of a Great Logo Infographic

How to Do Local-Store Marketing

There are three primary elements of a good local-store marketing program:

  1. Partnerships. Relationships with community partners build your credibility and your exposure.
  2. Public relations. Use local media to get “free advertising.”
  3. Personal selling. Putting a face on your business makes your brand more likeable and trustworthy.

Read the full post here:  Three Local Marketing Strategies That Work

Download the infographic here:  The 3 P’s of Local-Store Marketing Infographic

The post marketing how to appeared first on Denise Lee Yohn.

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