If you’re new to marketing or if you work at a start-up or small business and don’t have the extensive experience and resources that other marketing professionals may have, you need some “Marketing How To” information and instruction. So I recently ran a #MarketingMondays series LinkedIn. Each week I provided a post and infographic on an essential marketing topic. Now all five Marketing How To posts are here:
ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”
Febreze wants to help you get ready for Super Bowl 51, is your bathroom ready, America? Prep your busiest room at the #SB51 party with a new Febreze SMALL SPACES for the Halftime Bathroom Break. Then tune in to the Big Game to see our ad in action (if you can hold it that long).
Artist Olalekan Jeyifous kicks off the night at TEDNYC Idea Search 2017 with a gallery of his hyper-detailed and gloriously complex imaginary cities. The event took place January 26, 2017, at TED’s New York headquarters. Photo: Anyssa Samari / TED
Here at TED headquarters, we are constantly looking for new voices, new ideas — and late last year, we opened a challenge to the world: Make a one-minute audition video that makes the case for your TED Talk. On Thursday night, January 26, at our New York office, co-hosts Kelly Stoetzel and Cloe Shasha presented us with eleven audition finalists in a fast-paced program that took us from imaginary shanty towns to the cyborg uprising. (It’s all part of our Idea Search project, and Thursday’s event was the first of three evenings planned — the next two are in Lagos, Nigeria, and Nairobi, Kenya.) Here are voices you may not have heard before — but that you’ll want to hear more from soon …
Dystopian design. Artist Olalekan Jeyifous creates speculative architectural interventions — fantastical, sci-fi-inspired designs that spur inquiry and discourse about the places we live. In an image-packed talk (seriously, check out his work), Jeyifous shows us his future vision for cities like Lagos, Nigeria, where millions of people live and work in improvised buildings cheek-by-jowl with luxury megastructures. With elegant lines and colors, and the kind of detail you could get lost in for days, his work celebrates the organic, eye-popping complexity of our cities.
Designing the “how” conversation. Ask a group of people whether something should happen, and you’ll get a discussion where people take sides and likely end in a stalemate; but ask them how something might happen, and you’ll get a design discussion with room for many voices and, possibly, a solution. In his six-minute talk, David Dylan Thomas suggests that too much of our discourse, both online and off, focuses on telling people what they’re doing wrong instead of on how they could be doing better. “The best thing we can do is ask the right question in the first place,” Thomas says. “The next time you see someone doing it wrong, ask yourself, is there a How conversation to be had?”
Journalist and “industrious optimist” Lara Setrakian runs Syria Deeply, a news site that covers complex and difficult — and vastly important — global news. As she says, we must “embrace complexity to make sense of a complex world.” Photo: Ryan Lash / TED
The news, deeply. Lara Setrakian was working as a foreign correspondent in the Middle East when she noticed the stories all around her, from conflict zones to climate change, that were going untold by the news industry. Determined not to let Syria become another forgotten story, she left ABC News to found Syria Deeply, a news site that’s dedicated to helping people understand current events in all their complexity. With trust in the media at an all-time low, Setrakian offers a three-point manifesto for fixing the news, never wavering from her belief that for journalism, today is “a time of reawakening and reimagining.”
Life lessons from NYTimes obituaries. By analyzing 2,000 obituaries over a 20-month period, Lux Narayan uncovers the lessons and values that obituaries can teach us about our everyday lives. He found that, when condensed into an obit headline, people are celebrated much more often for their impact on others than for their personal, material success; in fact, one of the most common verbs in an obituary headline is “helped.” The most powerful lesson, he concludes, is that “if more people lived their lives trying to be famous in death, the world would be a much better place.”
How to use an AED, as explained by Star Wars. If Yoda goes into cardiac arrest, will you know what to do? Artist and first-aid enthusiast Todd Scott breaks down everything you need to know about using an Automated External Defibrillator, or AED, in the Star Wars universe (or ours). Everyone in the audience is now prepared to save the life of Yoda, the Ewoks and even Chewbacca the Wookiee (he’ll need a quick shave first).
Olivia Hallisey won the 2015 Google Science Fair with this elegant, low-cost diagnostic tool for Ebola. It could someday be used to detect even more conditions, from Lyme disease to certain cancers. Photo: Ryan Lash / TED
A better diagnostic tool for Ebola. Olivia Hallisey was a high school student during the Ebola outbreak, but instead of buying into the media hysteria and public fear, she set out to help by creating a better diagnostic tool. ELISA, the best test available, relied on constant refrigeration, from the moment of manufacture to the moment of testing, and Hallisey was determined to make an Ebola test that was easier to give and take. Her paper-based Ebola Assay uses a technique she learned about in a TED Talk (Fiorenzo Omenetto’s “Silk, the ancient material of the future“) — and it not only requires no refrigeration, but it’s cheap, fast, portable and doesn’t require trained medical personnel.
Standing up to ageism. I want to live in a world, says Ashton Applewhite, where people do not age out of having value as human beings. The founder of the blog Yo, Is This Ageist? and author of This Chair Rocks, Applewhite confronts our socially constructed ideas about old people and asks us instead to celebrate the self-knowledge that comes with maturity. “The longer we live,” she points out, “the more different from one another we become.” She challenges us to stop assuming there’s a line between old and young “after which it is all downhill.”
Break the trap of imposter syndrome. Want to stop feeling like an imposter? Stop thinking like one, says Valerie Young. Many of us have a tendency to discount and downplay our own abilities, a bad habit that can have real consequences on our success. The best way to step out of the imposter syndrome trap, Young says, is to reframe how we see ourselves and our accomplishments — and she shares a few tips for doing just that. The trick? Learn to talk yourself out of your shame spiral and over time, your feelings will follow. As she puts it: “You don’t have to feel confident to act confident.”
Ben Mirin makes beats out of birdsong and other sounds from the natural world. He DJed a set of whalesong, dolphin beeps, frog croaks and more at TEDNYC Idea Search 2017. Photo: Ryan Lash / TED
The sound of conservation. A lifelong birdwatcher, sound artist and musician Ben Mirin found himself in need of nature after moving to New York City. Using birdsong recordings he found online, he began to put the sounds down to some beats. Now, he travels the world to record the sounds of nature, using the recordings not only for scientific research but to make music that celebrates the beauty and musicality of our world. “Music and art can connect us all to the wild world,” says Mirin; “it turns conservation into an international language that anybody can dance to.”
Searching Watson for ourselves. Nearly every dystopian script related to the future of artificial intelligence involves a conversation about the dangers AI poses for the human race. But according to Elizabeth Kiehner, these fears belong to a future far distant from where we are today. The real concern, she says, lies with our own ethical systems, and how we embed those values in the AI of today — the biases, prejudices, and beliefs we form during our lifetimes. If we’re creating artificial intelligence in our own image, then we need to be careful about the ways in which we actually program it.
Take back our digital DNA. “I used to fear a cyborg uprising,” says Evgeny Chereshnev,“but now I am one.” Two years ago, he had a biochip implanted in his hand. The chip gives him some cool Jedi skills like opening doors and unlocking phones, but it also tracks and records his every move. And it turns out, tracking every second of his digital life has transformed the way he views the collection of our private data — collection that’s happening constantly, often without our notice or permission, and whether or not we have a chip in our hand. Our collected digital habits collected from credit-card shopping, mobile phone records, browsing histories, etc., become a kind of digital DNA, offering marketers “a cheatsheet to your brain, to your life.” He offers a rousing call to take back our privacy, which is “another word for freedom.”
Technologist Evgeny Chereshnev implanted a microchip in his hand so that he’d know what it felt like to be part of the Internet of Things. Photo: Anyssa Samari / TED
Editor Bora Barroso created this pretty cool video for Shrek movie lovers. The video is 3 minutes of all the movie references found in the Shrek films.
Films Used: – Sleeping Beauty (1959) – Pinocho (1940) – Snow White and the Seven Dwarfs (1937) – Peter Pan (1953) – Gladiator (2000) – Hercules (1997) – Indiana Jones and the Temple of Doom (1984) – The Matrix (1999) – Dumbo (1941) – Jurassic Park (1993) – Cinderella (1950) – The Lion King (1994) – From Here to Eternity (1953) – The Little Mermaid (1989) – The Lord of the Rings: The Fellowship of the ring (2001) – Spiderman (2002) – The Rocky Horror Picture Show (1975) – The Seven Year Itch (1955) – Alien (1979) – The Mask of Zorro (1998) – Indiana Jones: Raiders of the Lost Ark (1981) – Mission Impossible (1996) – Ghostbusters (1984) – The Fabulous Baker Boys (1989) – Flashdance (1983) – Cops (1989) Music: Really Slow Motion – Riding the light.
See more of Bora Barroso’s videos on Vimeo here and find him on Twitter @BoraBarroso
The year was 1997. Apple’s prospects were dim. It had suffered more than $1 billion in losses in the prior four quarters, demand for the Mac, its biggest moneymaker, was sinking, and the Cupertino, California-based company was on the brink of bankruptcy.
Steve Jobs was back as CEO with the task of finding a path for survival. He would find it in renewed, unwavering focus and a disruptive campaign known as “Think Different”. Time would reveal just how critical it was to pulling Apple out of the darkness.
Jobs closing remarks at Macworld in August of that year were designed to rally the faithful and reinforce the campaign that resonated with so many. “I think you still have to think differently to buy an Apple computer and I think the people that do buy them do think differently. And they are the creative spirits in this world. They are the people that are not just out to get a job done, they’re out to change the world. And they’re out to change the world using whatever great tools they can get. And we make tools for those kinds of people.”
From Flame To Fame
When the “Think different” campaign launched, Apple immediately felt the boost despite having no significant new products. Within 12 months, Apple’s stock price tripled. A year after the “Think different” launch, Apple introduced their multi-colored iMacs. The computers represented revolutionary design and they became some of the best selling computers in history. But without the “Think different” campaign preceding and supporting them, it’s likely the jellybean colored and gumdrop shaped machines would have been viewed by the press and general public as just more “toys” from Apple.
Nearly twenty years have passed yet the lessons of Apple’s meteoric return to relevance are far from fading. Today, where disruption looms in every direction, deep, disruptive campaigns can help earn brands the future they seek. Rob Siltanen was Creative Director and Managing Partner at TBWA/Chiat/Day and at the center of the “Think different” campaign. The copywriter for “Here’s to the Crazy Ones” will share its DNA, his methods for gaining buy-in with Steve Jobs and the requirements for building a disruptive campaign at marketing’s only issues-based, problem-solving event.
For 50 marketers that see themselves among the crazy ones, The Blake Project and Branding Strategy Insider have designed a uniquely powerful experience for brand leadership in the age of disruption. We call it The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.
Everyone in the room is an expert and gains from the sum of the expertise in the room.
Our competitive learning format is fun, energized and impactful.
The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
The focus is on learning outcomes, not ticket sales.
Small is powerful, with only 50 marketers participating in hands on learning.
As in your marketplace, some will win, some will lose, all will learn.
No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.
In May of 2017, our 5th event, we are focused on: Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Brand Storytelling, Brand Leadership, Digital Strategy, Customer Experience, B2B Brand Strategy and more.
It all takes place at The London Hotel in West Hollywood, California May 1 – 3, 2017.
Our schedule…
Monday, May 1st – Kickoff Mixer: 7- 9pm at The London Hotel Rooftop Pool
Tuesday, May 2nd – Day 1: 8am – 5pm, at The London Hotel / 6:30pm – ? Team building event and dinner
Wednesday, May 3rd – Day 2: 8am – 5pm, at The London Hotel
Who Should Participate?
We have reserved these two days (and a kickoff mixer on the evening of the 1st) for 50 senior B2C and B2B marketers who see professional growth and value creation as a mandate for success and who seek a learning experience superior to last century’s format of marketing conferences:
-Marketing oriented leaders
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.)
-Advertising agency professionals (account executives, planners, creatives, agency heads)
-Marketers facing brand strategy issues
-Marketers seeking a competitive advantage
-Professionals in charge of brand building, brand management, human resources
-Professional brand consultants, digital consultants and researchers
-Marketers who prefer participation over observation
-Marketers who don’t believe that last century’s format of marketing conferences advances them as leaders.
Every year a wide range of marketing oriented leaders and professionals from around the world join us representing startups, emerging, regional, national and global brands. Past participants include AAA, Bayer, Bloomberg, Humana, Land O’ Lakes, Liberty Mutual, Pilot/Flying J, RJ Reynolds, TD Ameritrade, GlaxoSmithKlein, Wounded Warrior Project, Monsanto, Ogilvy, Kawasaki, GE and many more.
Brands with the mindset of evolve, innovate and disrupt, are best suited to defend themselves against the overthrows and revolutions on the horizon.
What can be done right now if you are not one of those brands?
1. Evolve: Understand customer sentiment at all times and adjust to it. Sentiment isn’t just about surveys or polls you deploy yearly. It’s understanding the marketplace all of the time. This means understanding both what your customers love and dislike about you. The latter is difficult because brands do not like to respond to criticism. But this is how we learn and grow.
What should replace polls and surveys? Let’s look at three alternatives that all brands intent on relevance should be using.
Social Listening Tools – Social listening powered by big data science gives us the ability to harvest the discussion around us and use it to understand what people think from a brand health perspective. Most good social listening tools allow you to mine positive and negative conversations. It’s the latter conversations you want to key in on. Those that reveal raw opinions like, “This product sucks, I wish they would do…” or “How terrible is this service?” Remember, service is part of your product now. It’s not a separate entity. Brands must realize that they are the sum of the customer experience. Brands may try and manage product and service as separate entities but to customers they are not.
Customer Interviews – Brands that earn a place in the future will share one critical characteristic – great listening skills. Listening to learn is how to prevent getting caught up in the know it all mindset that often leads brands into irrelevance. When you know everything, you lack curiosity, when you lack curiosity you miss the opportunities and threats circling your brand. When you miss those, well, you’re dead or dying. As Bill Gates said so eloquently, “Your most unhappy customers are your greatest sources of learning.”
Customer Think Tanks – These are not focus groups. These are groups of people who love your brand and talk about it at all times. They are true influencers, not the type you pay who could care less about what your brand represents. The reason you create think tanks is to gather information from highly influential customers – your super users to figure out tweaks and moonshots. No longer do we live in a world where employees are the know-it-all’s. Especially if those employees are biased based on the fact the brand employs them. Think tanks are also great places to show you really care about your diehard customers and don’t take them for granted. Public companies treat their shareholders well, why shouldn’t we treat those who share and influence in the same manner?
2. Innovate: When we talk about brand innovation this covers a variety of areas from your products, services, solutions and branding but it also is in the people you hire and how you unleash their power into the marketplace. Today, where it’s impossible to talk to a real person but easier to chat with a bot we need to understand the touchpoints of the customer experience so we can improve everything as a holistic customer experience. This means it’s not enough to simply rebrand if your products still don’t work. Or to improve your products without raising your customer service in the process.
3. Disrupt: Don’t settle on conventions. In our social by design network connected world, information travels quickly. One of the best forms of discussion in this era is one we’ve been taught to never be a part of. It goes like this: “I can’t believe that so and so did that!” Your parents probably said to never be the “so and so” in those conversations. Well guess what? You need to be part of those conversations. Don’t sit idly, push the boundaries of creativity and new possibilities, the world rewards brands who do. When they speak about you, your brand name travels and begins to influence others. Think of some of these conversations, some of them went like this: “I can’t believe Microsoft built the Surface Studio.” Or, “I can’t believe Spotify now has The Beatles catalog.” Or this famous one, “I can’t believe it’s not butter.”
The more you can defy the conventional, the better chance you have of being in the hearts and minds of your target audiences no matter what happens in the world around us.
Learn how to keep your brand relevant in the 21st Century in my new book Disruptive Marketing.
Don’t let the future leave you behind. Join us in Hollywood, California for Brand Leadership in the Age of Disruption, our 5th annual competitive-learning event designed around brand strategy.
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
Is it good business for companies to add women to their boards? That is the question two professors—one from Pace University and another from USC—attempted to answer in The Conference Board’s latest Director Notes publication. The report, entitled “The Effect of Gender Diversity on Board Decision-making: Interviews with Board Members and Stakeholders,” investigates the argument […]
Digital transformation requires asking some hard questions about an organization’s basic operating assumptions, business models, available talent and skills, and organizational culture. Here are five questions to help kick start what is often a complicated conversation. 1. Does our organization have a digital strategy that goes beyond implementing technologies? 2. Do our leaders have the […]
It’s tough to see a former client fall upon hard times. Such is the case for me with the predicted closure of ITT Technical Institute.
You may have heard, this for-profit chain of tech schools has run into trouble with U.S. Department of Education. Translation: No more government funded student loans. Without access to these loans and with additional sanctions that have been imposed, this once leading vocational school for hundreds of thousands of non-college bound kids and older adults seeking a new career will likely close for good.
When I worked as the creative director for the ad agency on the account, we knew that the ITT Tech (International Telephone and Telegraph) brand and its distinctive block letter logo still carried a lot of positive brand equity as an early technical innovator, going back to its founding in 1920. It has always commanded instant brand recognition and respect around the world, putting it in the same league as other early tech industry brands such as GE (General Electric) or Western Electric (now Lucent Technologies). ITT Tech started out in 1946 as Educational Services, Inc. and was a wholly owned subsidiary of ITT Tech until its IPO in 1994.
Over the course of its history, the tech school chain grew to approximately 130 campuses across the US. Driving that growth was our client’s understanding and appreciation for aggressive marketing in the cities where it had schools. Our mantra was simply to “Get Asses in Classes.” To achieve that, and long before the Internet, mobile delivery platforms and social media, we utilized the transformative power of television. More than any other media, along with 800-number call centers, this proved to be a sophisticated direct response strategy to feed the school’s never-ending appetite for new applicants.
Always the chief “antagonist” in our commercials was the “4-year liberal arts college.” Throughout many of these 30-second and 60-second mini-life dramas (following the formula of identification + self-realization = discovery + call to action) we reached our target on daytime TV reruns like “Gilligan’s Island.”
My job was to direct the creative and TV production for these spots to pitch ITT Tech’s exciting curriculum offerings like electronics, drafting, auto mechanics or office management careers, and position against boring and pointless academic courses served up in a college lecture halls. We promised an exciting, rewarding, hands-on lab experience that should naturally lead to an exciting, rewarding, hands-on career. In the mind of our “Gilligan’s Island” rerun fan, this was a slam-dunk no-brainer.
We produced TV campaigns in waves, with each spot carefully scrutinized and scripted per formula to elicit the most phone rings. Leads generated by our commercials were tracked every week in CPL (Cost Per Lead) client/agency meetings, where spots we might love in the creative department would die an ignominious death on the altar of lead-generating efficiency. But one thing we all agreed on: nothing made the phone ring like a new TV campaign. As a result, we were constantly in production. ITT Tech was, as we liked to call them around the agency, a “lead junkie,” and we were its quickest and most accommodating fix. But then we had a fairly robust economy that actually had jobs at the other end of that two-year degree. Today it’s a different story.
Over the years, I’ve observed many institutions of higher education, as well as private post-secondary technical schools, following pretty much the same formula we practiced for ITT Tech. Some of the larger advertisers in this arena are SNHU (Southern New Hampshire University), Liberty University, Strayer University and DeVry University. Even giant state universities have become far more sophisticated in their brand building and messaging. But interestingly, even with all the message delivery media options at their disposal, television is still a preferred medium to tell their stories of empowerment through training or education. Nothing, except for personal direct testimony, can deliver the compelling persuasive power of video, and nothing as yet invented delivers it as effectively and efficiently as television.
Higher education brands, because of their intellectual product, automatically occupy a higher perceived status in the consumer’s mind of trust. Therefore, their messages are given more believability, as a rule. Couple that with a respected brand name, and you’ve got an enormous strategic marketing advantage that a vocational school can leverage for decades. And so it was for ITT Tech.
But even the best education marketers, just as with any brand, are not immune from external factors and market forces beyond their control: a major recession, fewer job opportunities and a shrinking middle class. Under these conditions, aggressive marketing may actually exacerbate the downward tumble of an institution teetering on the brink, not save it.
The ITT Tech story, sadly, is a sign of the times and perhaps a warning to all vocational schools like it. Because when you’re in the business of delivering careers, it’s usually best to have a marketplace where you can have careers to deliver.
What are the “takeaways” from the experience? Let me distill them down into 7 points:
1. There’s no substitute for positive brand equity, such as in the case of ITT Tech.
2. Even a well-established brand can be a successful category disruptor, as in the case of ITT Tech against the whole higher education system.
3. Positioning the yearnings and desires of your target audience as the protagonist against an unsympathetic, stifling educational system antagonist makes for a great brand story that resonates.
4. Staying true to a formulaic script approach does generate results in the direct response discipline and can actually be liberating, not limiting, to good creative talent.
5. Knowing your target audience well is, well, everything.
6. With no disrespect intended to my digital colleagues, television is still king to this audience. Maybe not for long, though.
7. Brand positioning and integrity for some direct marketers must, at the very least, be just as important as direct marketing itself. The marketplace is constantly in flux, buffeted and battered by things like changing economic conditions, emerging competitors, or shifting demographics. The brand is the one constant against the storms that will surely come.
Build A More Valuable Future For Your Brand. Join us in Hollywood, California for Brand Leadership in the Age of Disruption, our 5th annual competitive-learning event designed around brand strategy.
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
Ed Faruolo’s knowledge of the health industry, coupled with his keen insights and access to the most formidable industry leaders enabled MD Insider to jump start its early stage strategies.
When WomenHeart needed a unique world class program to put us on the map we turned to Ed Faruolo who conceptualized, created, and drove a breakthrough program with Cigna Corporation. He utilized his BrandBreath methodology that allowed both WomenHeart and Cigna to engage the public, congressional leaders, healthcare, and business communities in a way that garnered greater attention and results than larger organizations with greater funding. But more importantly, as I like to say, “we saved some lives together!”
Transforming Cause Marketing to Purposeful Branding
Ed's strategic talents, creativity, and unique approach provide invaluable insights and distinctiveness to our cause marketing and thought leadership programs...
Laura HuntPresidentFirst Degree Marketing
Driving Employee Engagement Through Your Brand
Ed exemplifies what contemporary marketing executives need to do in today's competitive environment. He has provided break through thinking that utilizes External and Internal branding concepts. Throughout his career Ed has championed the need for employees to live the brand.
Through his visionary leadership and extraordinary connections, Ed Faruolo helped us establish a highly unique and successful leader development program designed for minority executives in the news media industry. As a result attendees are developing critical skills and their companies are benefitting from increased talent.
Mark CarterCo-FounderThe Diverse Future
Clear Growth Paths for Legacy and Start Ups
I hired Ed Faruolo back in my CIGNA days to help establish a strong vision, clarity and new brand strategy that would make the company a tier 1 brand in the healthcare and the other businesses they were in at the time — that’s exactly what we did… fast forward to my involvement with BuildingBlok and our need to develop an early stage strategy, it is no wonder that my first call was to Ed. His clarity of thinking during unclear times is a critical asset...
Sanford MillerFormer CMO & Corporate Strategist, CIGNA Corporation, and a former Partner in BuildingBlok LLCBuildingBlok
Employee Engagement & Ownership During Management Change & Turmoil
When my company was going through a management transition my first call was to VitaLincs… having worked closely with Ed Faruolo over the years I knew he had the inner working knowledge of our industry, coupled with his excellent resources and deep insights to help engage our employees with major operational changes underway. His efforts helped gain ownership and support among my employee base that was critical to our ongoing success.
Building a Loyal Franchise and Revenue In The Entertainment Biz
VitaLincs is an indispensable partner that helps me take my original content and programming, and optimize it through various audiences and channels for far greater impact. As a result, we get to build a stronger franchise and greater revenue potential for our original shows and programming. Plus, Ed’s incredible rolodex is proof of his talents and the desire of talented people to want to work with him.
Robert L. Robinson Jr.Founder & Chief Imagination Officer, Arupt Entertainment and Co-President, Framelight Productionshttp://framelightproductions.com
Accelerating the Accelerators…
VitaLinc’s seminar on Values Segmentation and Ed Faruolo’s mentoring of our social enterprise innovators is an exceptional resource providing amazing insights and knowledge for our clients in an hour that would otherwise take years of experience to realize.
*reSET is the only Connecticut organization to receive the U.S. Small Business Administration for the Growth Accelerator Competition Award, announced by President Obama on August 4th, 2015.
At Maranatha we provide services for the developmentally disabled and disenfranchised population in New York City. Ed and his VitaLincs team have helped us to revitalize our agency by crafting fresh strategies and programs that allow us to engage and reach our consumers in creative new ways. He’s been a wonderful asset to our agency and a pleasure to collaborate with.
