"Can we learn something from the past that helps us see more in the present?" asks Timothy Snyder, right, onstage with historian Rick Perlstein, during TED Dialogues. February 23, 2017, at TED's offices in New York. Photo: Dian Lofton / TED

“Can we learn something from the past that helps us see more in the present?” asks Timothy Snyder, right, onstage with historian Rick Perlstein, during TED Dialogues, February 23, 2017, at TED’s offices in New York. Photo: Dian Lofton / TED

Timothy Snyder grew up in America, but as a historian of 20th-century Europe at Yale, he’s spent much of his adult life in, or thinking deeply about, Central and Eastern Europe. And what he sees there — especially in looking at the Europe of the 1920s, ’30s, and ’40s — is a pattern that may feel familiar to people who are watching the political scene in the United States right now, with its political polarization, targeting of ethnic groups, and movement away from globalism toward nationalism inside government.

In conversation with Rick Perlstein, himself a historian of conservatism, Snyder talks about what Americans in 2017 might learn from looking hard at Europe’s darkest decades. “What we should do,” he says, ”is learn from the way things don’t work out.”

Why look at the past? Because, Snyder says, America’s founding fathers explicitly wanted us to. “Our founding fathers enjoined us to study something very specific for reasons of citizenship: they implored us to study tyranny.” He goes on: “They were worried because democracy has always failed. Classical Greece, classical Rome, both turned into oligarchy and empire. They were concerned the American experiment would also turn into oligarchy and empire. They were very skeptical of themselves and other citizens, and they set up a system of checks and balances, where tyranny would be harder.”

America’s democracy has survived for more than 200 years, in part thanks to checks and balances. But also because the US was lucky at a time when Europe wasn’t: the 1930s.

In the era just before the 1930s, Snyder points out: “It was a time of globalization. Everyone was saying, history is over, liberalism is spreading, we’ll have prosperity for all.” And then social movements came along that “wiped out liberal democracy in most of Europe — and could have in the US. We had a 1930s that was unusual,” he says, and “we should realize how lucky we got.” The US’ escape from fascism wasn’t thanks to American exceptionalism, he argues, but thanks to a president who was, among other things, openly anti-fascist.

Just after the November 2016 election that brought Donald Trump to power, Snyder wrote a post on Facebook that drew on what he’d learned from the Europe of the 1920s–’40s and from more recent movements and revolutions in Central and Eastern Europe. His post began:

“Americans are no wiser than the Europeans who saw democracy yield to fascism, Nazism, or communism. Our one advantage is that we might learn from their experience. Now is a good time to do so.“

He distilled his insights into 20 points, soon to become the book On Tyranny: Twenty Lessons from the Twentieth Century. Onstage, Perlstein asks Snyder to review a couple of the most memorable points, starting with the first one: “Do not obey in advance.” What does that mean?

“It comes from Germany in the 1930s,” Snyder says. “Much of the way Hitler managed a regime change is, people figured out in advance what the leader wanted, and then they edged in that direction.And that’s the lubricant in regime change. As humans, we do this, we say: I’m going to adapt to this new situation of authority. If you just don’t do that, you can slow things down. Just don’t shift automatically because the situation shifts.”

Another point: “Practice corporeal politics.” This is a term Snyder borrowed from a Ukrainian activist — and by it, he means getting off the internet and connecting to people in real life. He describes a trip he took to the US Midwest to talk to voters: “The folks I was talking to were coming up from their basements and away from their Facebook feeds to talk to a real person, and it was uncomfortable! There is something strange about coming up from the internet and voting from someone who is really going to be president.”

Corporeal politics is about “getting away from the internet and exposing your brain to different stimuli. That changes you too, and gives you a sense that things are possible. It doesn’t distress you the way the internet will.”

Americans who are distressed about the rise of fake news might also take a lesson from the recent experiences of people in Europe, Snyder says. “All the fake news stuff, even down to the particular memes about protestors — that they’re thugs, that they’re paid — all of these were used in Ukraine in 2013, 2014, 2015.” In response, he reports, young people there made their own counter-fake news and created their own fact-checking sites. “When you decide you love the truth enough, you can make a difference,” he said.

Overall, Snyder stressed that American democracy shouldn’t be taken for granted; it, along with its institutions, needs to be supported and protected by our words and actions, no matter how small. As he writes in his book, “Life is political, not because the world cares about how you feel, but because the world reacts to what you do.”

This conversation is part of our TED Dialogues series, bringing context and insight to our current political situation. The next TED Dialogues conversation happens Wednesday, March 1, at 1pm Eastern, on Facebook Live. Sign up for email notifications about this series.

Advertising Law

For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.

You’ve seen HGTV’s Property Brothers, Jonathan and Drew Scott, help transform countless fixer-uppers into dream homes. But, have you ever seen them perform early ‘90’s R&B while helping you fix your car’s headlights? Well, now’s your chance.
TV’s favorite home renovation brothers have partnered with Esurance to share helpful home and auto hacks—and have some musical fun while doing it. In a series of musical ditties, the duo rhyme, rap and dance through home and auto DIY hacks.

The videos each have their own music-genre flair, spanning from rap to country, and offer a variety of valuable tips, from determining when to replace car tires to keeping a rug from slipping on wood floors.

CREATIVE CREDITS:
–to follow

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Please enjoy your weekly roundup of TED-related news:

Good luck and farewell to the Cassini spacecraft. Launched 20 years ago, NASA’s Cassini spacecraft will begin its final mission on April 26.  The spacecraft will embark on a series of 22 dives through the space between Saturn and its rings, transmitting data that may help us understand the origins of Saturn’s rings and the makeup of the planet, explained NASA’s James Green. After completing the dives, Cassini will run out of fuel and disintegrate over the ringed planet on September 15, 2017. (Watch James’ TED Talk)

Rwanda joins AIMS. The African Institute for Mathematical Sciences has a new campus in Kigali, Rwanda! Launched as part of an agreement with the Government of Rwanda’s Ministry of Education, the Kigali campus marks the sixth country of expansion for AIMS, founded by TED Prize winner Neil Turok, whose centers of excellence also stretch across Cameroon, Ghana, Senegal, South Africa and Tanzania. (Watch Neil’s TED Talk)

A newly discovered dinosaur. Jack Horner can add having a dinosaur named after him to his résumé. The recently discovered Daspletosaurus horneri, or “Horner’s frightful lizard,” lived in Montana around 75 million years ago and is a cousin of the T. Rex. It stood at 2.2 meters tall and, as its name hints, it had a large horn behind each eye. A scaly face dotted with tactile sensory organs (similar to the ones modern crocodiles have) provided their snouts with sensitivity similar to fingertips. Its discovery provides new insight into how tyrannosaurids evolved. This new species appears to have evolved directly from its sister species, Daspletosaurus torosus. The finding supports the theory of anagenesis, or direct evolution without branching, in which a species changes enough over time from its ancestral form to become a new species. (Watch Jack’s TED Talk)

Changing the economics of an illegal economy. At a recent hearing in front of the Senate Commerce, Science and Transportation Committee, Caleb Barlow discussed the state of cybercrime and the ways in which new technologies help not only to reduce such crime, but also address the skills gap that exists within the cybersecurity workforce. Invited as part of the Senate’s review of emerging technologies and their impact on the future of cybersecurity, Barlow argues that one of the most alarming aspects of cybercrime involves the manipulation of data by hackers, where “we move beyond stolen information and money to an even more damaging issue: a loss of trust.” Barlow concludes that massive coordination by criminals today requires an equally organized mode of response by cybersecurity experts, who must embrace collaborative practices like threat sharing in order to properly manage their cybersecurity. (Watch Caleb’s TED Talk)

Awards aplenty for TED Prize winner Raj Panjabi. The winner of the 2017 TED Prize has racked up a stack of additional honors over the past month. He was named one of the four recipients of the 2017 Skoll Award for Social Entrepreneurship for bringing lifesaving health care to remote regions of Liberia, and he spoke yesterday at the Skoll World Forum in Oxford, England, about his work with Last Mile Health. In addition, Raj also landed in spot #28 on Fortune‘s list of “The World’s Greatest Leaders for 2017,” and became one of the Schwab Foundation Social Entrepreneurs of the Year for 2017. Raj will share his TED Prize wish for the world at the TED2017 conference in Vancouver on April 25. Find out how to watch live through TED Cinema Experience. (Keep an eye out for Raj’s TED talk!)

The future of medical imaging. Moving on from Facebook and Oculus, Mary Lou Jepsen has founded Openwater, a startup working to turn MRI-quality imaging into simple, wearable technology. Unlike MRIs, the startup uses near-infrared light for its imaging and if successful, the technology has incredible implications for the diagnosis and treatment of diseases. Their hope is to create a device that enables users to receive detailed information about their brains and bodies in real-time, such as clogged arteries, internal bleeding, and neurological disorders. The company is still in R&D to determine what their first product will be, but Jepsen spoke in depth about the startup at South by Southwest 2017. (Watch Mary Lou’s TED Talk)

Attacking counterfeit with neuroscience. In collaboration with the European Central Bank, David Eagleman has helped create a new currency design for the European Union, one that lets anyone spot a fake. Displayed on the EU’s €50 note, one of the most counterfeited currencies in the world, the design integrates the face of Europa into the bill’s security features, displaying the Phoenician princess as both a hologram and as a watermark. The reason, according to Eagleman, is that the human eye proves itself far more adept at spotting inconsistencies across faces instead of buildings. “The human brain is massively specialized for faces, but has little neural real estate devoted to edifices. As forged watermarks are generally hand-drawn, it would be much easier to spot an imperfect face than an imperfect building.” (Watch David’s TED Talk)

Have a news item to share? Write us at [email protected] and you may see it included in this weekly round-up.

By Sally Falkow The Digital World is all around us.  It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many of these digital touch points are so […]

Trade Sentiment Lingers, Emerging Markets Face Headwinds There is little doubt that anti-trade sentiments are clouding the future of the global economy. For proof, look at the March G20 meeting in Frankfurt, Germany, which made headlines for excluding anti-protectionism language in its joint declaration. This clearly  broke the G20’s tradition of giving a thumbs-up to […]

What is Brand Essence?  At the core of your brand strategy is your Brand Essence — your Brand Essence is what you stand for.  Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world.  It’s a critical element of your strategic brand platform because if you want your customers to be clear about what your brand stands for, you must first be.

Brand Essence examples

Brand Essence is usually articulated in the form of a couple of words or a short phrase. Nike’s Brand Essence is “innovation and inspiration.”  Southwest Airlines’ is “freedom.”  “Belonging” is Airbnb’s and Facebook recently changed its to “the social infrastructure for community.”

Some companies specified their Brand Essence when they were founded, but others haven’t ever taken the time to clearly articulate theirs.  This post is for the latter.

Brand Essence exercises

The following are five Brand Essence exercises to help you identify your Brand Essence.  These originally appeared last month in a series of #BrandTools articles on LinkedIn.  Now all five Brand Essence exercises are here in one place.  If you haven’t yet articulated your Brand Essence or you are looking to change it, try one — or several — of these.  I’m confident you’ll be able to uncover and crystallize your Brand Essence.

Brand documentary

Create a brand documentary video, compiling clips that capture different elements and expressions of your brand.  Give the video a title that epitomizes the content. Translate those words or phrases into your Brand Essence.  Get detailed instructions and descriptions of how the tool has been used here.

 

 

 

Brand obituary

Think of your brand as though it were a person who just passed away.  Write an obituary that would appear in the newspaper and include a headline.  The words and phrases in the headline will reveal key ideas for your Brand Essence.  Learn more about this exercise here.

 

 

 

BARATA

Use brand levers that form the acronym B.A.R.A.T.A. (Benefit, Attribute, Role, Attitude, Territory, and Awareness) to classify the unique and essential nature of your brand.  Based on your dominant lever, articulate a specific descriptor of lever for your brand.  Use that description as your Brand Essence. You can find step-by-step instructions for this exercise including a visual map to help you here.

 

 

Brand on trial

Stage a mock court “trial” on your brand, with people arguing for and against your brand’s impact on the world.  At the conclusion, examine the brand values and attributes discuss and distill them down into a singular idea that encapsulates the Brand Essence.   Learn how to execute this exercise here.

 

 

 

Brand archetypes

Analyze your brand through the lens of storytelling archetypes.  Describe your primary and secondary brand archetypes in a short phrase.  This will either point to — or in some cases directly articulate — your brand’s core essence.   Get a complete list of possible brand archetypes and instructions how to use them here.

 

 

 

Hope you’ve found these exercises helpful.  Please let me know how you’ve used them.  And if you use other Brand Essence exercises, please share.

The post what is brand essence — and brand essence exercises appeared first on Denise Lee Yohn.

This blog is authored by Gad Levanon and Diane Lim. Like every U.S. jobs report, this morning’s report gave an incomplete snapshot of the labor market’s current condition and trajectory. Make no mistake-the Bureau of Labor Statistics (BLS) report remains the gold standard in terms of being the highest quality, most reliable labor market data […]

Can customers be “earned?” CEO of Owner Media Group, bestselling author and influencer Chris Brogan joined me on “Magnificent Time” to share his simple marketing and sales approach based on valuable content to earn the right to sell and serve. I originally learned about Chris’s work when I participated in…

Dell Makes Social a Priority

Dell has delivered social media policy training classes to more than 50,000 employees. In this Q&A, Amy Heiss explains why the classes are paying dividends for the company.