General Mills introduced its first new cereal brand in 15 years with a campaign that is 100 percent mobile and digital.

(adsbygoogle = window.adsbygoogle || []).push({}); Pokémon Go is not only taking over the world but THE SIMPSONS as well. Even Homer has Pokémon Go fever.

THE SIMPSONS continues to strike a chord with viewers for irreverently poking fun at anything and everything. As the longest-running scripted series in television history, THE SIMPSONS has become one of the most consistently groundbreaking, innovative and recognizable entertainment franchises throughout the world. With its subversive humor and delightful wit, the series has made an indelible imprint on American pop culture, and its family members – HOMER (Dan Castellaneta), MARGE (Julie Kavner), BART (Nancy Cartwright), LISA (Yeardley Smith) and MAGGIE – are television icons. Recently renewed for unprecedented 27th and 28th seasons, THE SIMPSONS has won 31 Emmy Awards, a 2015 People’s Choice Award and was nominated for an Academy Award in 2012 for the theatrical short “The Longest Daycare.” The series recently received five 2015 Emmy Award nominations, including Outstanding Animated Program. “The Simpsons Movie” was a hit feature film; the mega-attraction “The Simpsons Ride” at Universal Studios has received historic expansion updates with the addition of Springfield added to the roster; and the show was honored with a star on the Hollywood Walk of Fame in 2000. It was named the “Best Show of the 20th Century” by Time magazine, and called the “Greatest American Sitcom” by Entertainment Weekly in 2013.

Creative Credits:
via: Animation on Fox -YouTube

Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring producer Ariel Rechtshaid, rapper Pusha T, and percussion accompaniment Banda Olodum.

(adsbygoogle = window.adsbygoogle || []).push({});
Creative Credits:
Agency: Grey New York
Production: Caviar Content
Country: United States of America
Director: Karim Huu Do
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Jeff Stamp
Executive Creative Director: Leo Savage
Senior Creative Director: Asan Aslam
Senior Creative Director: noah will
Producer: Katy Hill
DoP: Daniel Bouquet
Project Director: Hank Romero
Project Manager: Kelsey Longo
EVP Director of Broadcast Production: Bennett McCarroll
SVP, Director of Integrated Production: James McPheron
Editor: Cut & Run
Editor: Gary Knight
Editor: Stacy Peterson

Something’s brewing between Outlook and Starbucks; the current and future rates of ad blocker use in the U.S.; momondo proves traveling is in our DNA; upcoming events; quick facts; and more.

Thanks to new technology and the opportunities it affords brands to reach consumers, marketers are finding more opportunities to deliver messaging all along the path to purchase.

TED.com is about to go dark for two weeks. No new TED Talks will be posted until Monday, August 8, 2016, while most of the TED staff takes a two–week vacation. Yes, we all (or almost all) go on vacation at the same time. No, we don’t all go to the same place.

We’ve been doing it this way now for seven years. Our summer break is a little hack that solves the problem of an office full of Type-A’s with raging FOMO. We avoid the fear of missing out on emails and new projects and blah blah blah … by making sure that nothing is going on.

I love how the inventor of this holiday, TED’s founding head of media June Cohen, once explained it: “When you have a team of passionate, dedicated overachievers, you don’t need to push them to work harder, you need to help them rest. By taking the same two weeks off, it makes sure everyone takes vacation,” she says. “Planning a vacation is hard — most of us still feel a little guilty to take two weeks off, and we’d be likely to cancel when something inevitably came up. This creates an enforced rest period, which is so important for productivity and happiness.”

Bonus: “It’s efficient,” she says. “In most companies, people stagger their vacations through the summer. But this means you can never quite get things done all summer long. You never have all the right people in the room.”

So, as the bartender said: You don’t have to go home, but you can’t stay here. We won’t post new TED Talks for the next two weeks. The office is (mostly) empty. And we stay off email. The whole point is that vacation time should be truly restful, and we should be able to recharge without having to check in or worry about what we’re missing back at the office.

See you on Monday, August 8!

Note: This piece was first posted on July 17, 2014. It was updated on July 27, 2015, and again on July 20, 2016.

By Cristi Hegranes, Founder & Executive Director

It was the fall of my sophomore year in high school. And I had made up my mind.

In the wee hours of the morning, in my 90210-poster-adorned room, I decided to commit the ultimate act of quiet rebellion.

Letter by letter, I was going to redesign my handwriting.

With a notebook and a jar of colorful pens in front of me, I made the first bold decision: it would be all caps.

I was done with cursive and the conformity of dotting i’s and crossing t’s.

My decisions got progressively bolder as the night went on.

I put curves where sharp lines once met. I curly cued ends and joined them to meet beginnings, a nod to the cursive of yesterday.

I spent many hours that night tracing out every detail of my new style. I practiced diligently over the next few weeks. On tests and hand-written essays, I focused on training my hand to conform to this new way.

I still use those letters today, more than 20 years later. It is my own personal typeface.

Recently, I’ve come to appreciate this story about my teenage self. I think it gives insightful detail and important context about the person I would become.

For the last 10 years my brother and handful of others have been suggesting that I start a blog. A transparent account of what it’s like to grow this organization. A humorous telling of how we handle bumps in the road and how we charge at full speed through our most formidable obstacles.

A great idea, I agreed. But it never happened.

And for good reason.  For many of the last 10 years I have been doing the job of at least 10 people. Steadily growing the organization on a shoe string was no easy feat. So blogging about it too felt like a chore that was always last on my to do list.

Today, things are different. For one, I have built the staff of my dreams. Editors, trainers and reporters around the globe work hard everyday to increase the quantity and quality of the news we produce. And perhaps more importantly, now, I have something to say.

Over the last 10 years a quiet movement has been building here. A young journalist’s dream has come to life. A fledgling nonprofit with an initial $37,000 budget is now a 10-year veteran with a still-lean but growing budget of more than $1.3 million.

But it’s more than that.

I believe that GPI is journalism’s utopia. A place where we don’t take advertising or dollars that seek to influence our content. A media outlet that has excused itself from the 24-hour news cycle so the clock is not our boss. An editorial team that collectively prizes accuracy above all else. And a body of reporters who understand the value of humanity in storytelling.

We have developed our own style here. One that presents the least-covered regions of the world with detailed rigor that places fact and story together in profound ways that help people understand this world a bit better. And one that infuses each article with context — social, historical, political, linguistic, cultural context that our reporters have natural access to because they are not foreigners, they live in the communities that they cover.

The reporters and editors of Global Press Journal have rebelled against the status quo in today’s media that puts ratings before reality and acts as though the public is just a mass of grateful idiots unable to discern fact from fiction.

So, it is time we invited you behind the curtain.

I will take you inside seemingly inane entries in our style guide and our unrivaled factchecking process. I will talk about funding and feuds and I will probably blather on about geography. I will say the f-word and I will work hard to write my dog into as many posts as I can.

But most of all I will make you understand why GPI has become a force blazing a new way forward for global journalism. I will let you into our quiet rebellion and I’ll show you our unique and beautiful typeface that is changing the world.

The post Welcome to TypeFace appeared first on Global Press Institute.