By Jen McClure JEM Consulting & Advisory Services is conducting a survey to measure organizations’ awareness of and maturity regarding digital and social media risk management. The study, which is supported by the Society for New Communications Research of The Conference Board (SNCR), will explore trends and best practices for digital risk management, measurement, training […]

The third quarter 2016 Nielsen Total Audience Report revealed the technology habits of stay-at-home versus working mothers.

A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.

The British Army will launch a new national recruitment campaign developed in partnership with Karmarama and Capita. ‘This is Belonging’ centres on inspiring more people to belong to one of the most respected organisations in the world, and think about a job that will make a positive difference.

Building on the success of last year’s personal growth-focused ‘Become a Better You’ campaign, this year’s recruitment drive focuses on authentic human experiences, and highlights the unique bonds developed in Army life that help you face tough challenges and grow.

The majority (81%) of UK adults believe it’s important to actively contribute towards a worthwhile cause. This latest insight-led campaign for the Army calls on young people who want to be part of something bigger to act on these ambitions, and consider a career in the forces.

The TV ads and online content shine a light on authentic moments of real belonging in the army, sometimes extremely challenging, sometimes more relaxed. The data-driven social and display activity delivers personalised messages tailored to the aspect of belonging that will most appeal to individual audiences. Inspired by interviews with new recruits, the radio shines a light on the supportive nature of belonging to the army, sharing stories of getting over shyness to being given a morale boost to get through difficult physical training. The activity also spans outdoor, online display, a mobile-first website (http://www.army.mod.uk/belong) and nationwide experiential, bringing together all customer experience touchpoints to deliver Connected Creativity for The Army.

Major General Tim Hyams, the General Officer Commanding the Army’s Recruiting and Training Division said, “Life in the British Army develops unique and lasting bonds of friendship. This sense of belonging is central to the opportunity we offer to those who wish to pursue a career in an organisation that makes a positive contribution to society.”

Nik Studzinski, Chief Creative Officer at Karmarama said: “With another tough brief to cut through common misconceptions and broaden The Army’s appeal to a wider audience, we needed to create an authentic yet still surprising message for The Army. We decided to highlight real and authentic army contexts and moments that clearly show the importance of being part of a strong and selfless family that accepts you for you, and gives you the chance to work together for a meaningful purpose.”

CREDITS:
Project Name: ‘This is Belonging’
Creative Agency: Karmarama
Creative team: James Rooke & Imogen Tazzyman
Creative Director: Adam Kean
Planner (Creative Agency): Matthew Waksman
Agency Producer: Rebecca Hunter/ Charlotte Lipsius
Media Planning: MediaCom

Production Company credits:
Production Company: Smuggler
Director: Henry-Alex Rubin
Producer: Molly Pope
Production Manager: Adam Evans/ Fiona Martin
Director of Photography: Kenneth Seng
Production Designer: Lisa Tsouloupa
1st AD: Tony Fernandes

Offline Editor: Spencer Ferszt @ Marshall Street Editors
VFX Post House: MPC
VFX Supervisor: Dan Sanders
VFX Artist: Dan Sanders
VFX Producer: James Niklasson
Colourist: Matthieu Toullet
Sound Design: Sam Ashwell @ 750
Music Company: Theodore

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As corporate governance goes, the uncertainty of 2017 will be its own separate risk for boards and management of companies, big and small, public and private. I say that because of three things: the incoming Trump administration, the lack of a quorum on the SEC and the widespread use of cyber-terrorism. Consider the following as […]

One of the most loved characters in advertising history is back in the spotlight. The Jolly Green Giant returns after a long hiatus to introduce Green Giant’s new product innovations, including Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Vegetables, and to show America how to swap more vegetables into a family diet and eat healthier.

It’s the first time the Jolly Green Giant has been revealed since Deutsch New York won the business, with work that makes the character as culturally relevant to Americans now as he was in his glory days.

Directed by Ulf Johansson, the two 30-second comedy spots—“Snow Angel” and “What Did He Learn”—feature the Jolly Green Giant playing a more active role than in years past. Work launches the week of January 2 on programming on Bravo, Cooking Channel, E!, Lifetime, HGTV, VH1, Nick at Nite, and the Food Network, among others.

Says Dan Kelleher, CCO, Deutsch New York, “I grew up with the Jolly Green Giant and having the opportunity to reintroduce such an iconic advertising figure has been a thrill. It’s the Giant we all know and love, but now in more modern, fun scenarios.”

CREATIVE CREDITS:
Ad Agency: Deutsch, New York
CCO – Dan Kelleher
ECD – Menno Kluin
CD – James Cowie
CD – Rich Kolopeaua
EVP, Director of Integrated Production – Joe Calabrese
VP, Executive Producer – Andrea Curtin
Senior Project Manager – Michelle Ziff
EVP, Group Account Director – Jayme Maultasch
VP, Account Director – Erin Metcalf
Account Executive – Ramona Luo

Client, Client Contact: B&G Foods / Green Giant
VP, General Manager – Jordan Greenberg
Marketing Director – Steve Finnie
Associate Brand Manager – Diana Ark

Production Company:
Smith & Jones Films
Director: Ulf Johansson
Producer: Philippa Smith

Editorial:
Cosmo Street
Editor: Tom Scherma
Producer: Anne Lai

Telecine:
Company3 NY
Colorist: Tim Masick
Producer: Rochelle Brown

Visual Effects Company:
MPC
Lead artist: Rob Walker
Producer: Dorian Douglass

Music/Licensed Music Tracks:
JSM – music track
Head Engineer: Norm Felker

Duotone – jingle composition

Audio Post Company:
Sonic Union
Sound mixer: Steve Rosen

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Dhélet Y&R’s work to raise awareness of the damage fireworks cause on dogs. The agency has created this action that invite people to listen to pyrotechny the way animals would.

CREATIVE CREDITS:
Creative Agency: Dhélet Y&R
ECD: Martín Nino Goldberg
Creative Directors: Iván Zimmermann / Benjamín Tornquist / Federico Aubone
Creatives: Santiago Narvaja / Alex Sinmaleza
Account Director: Luz Illescas
Production Company: Cronos
Director: Luján Islas

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Red Robin and AOR KBS have launched a new campaign encouraging people to go bunless in January with their new Wedgie Burger. In #losethebun a variety of men with different types of man buns (the nub, the triple threat, etc) ultimately making the decision to “Lose The Bun” and go for the Red Robin Wedgie style burger.

CREATIVE CREDITS:
Red Robin: http://www.redrobin.com/lose-the-bun.html
Agency: KBS
Patrick Scissons – Global Chief Creative Officer
Deb Maltzman – Creative Director
Angela Denise – Creative Director
Stephanie Del Rosal – Senior Art Director
Meredith Young – Senior Copywriter
Mike Mierz – Art Director
Emily Steele – Integrated Producer
Jenny Read – Head of Production
Kim Jose – Executive Producer
George Marks – Associate Producer
Joe Dimaio – Post Producer
Matt Pizzano – Director
Christina Woolston – Line Producer
Vic Barczyk – Senior Editor
Jeff Dirdack – Assistant Editor
Anna Pascual – Motion Graphic Artist

Cindy Hoffman – Senior Content Business Affairs Manager
Ritu Sharma – Group Business Lead
Emily Robbins – Business Director
Mitch Katz – Account Executive, Business Leadership

Audio Mix
Sonic Union
Paul Weiss – Mix Engineer

Color
Irving Harvey
Samuel Gursky – Colorist

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This week’s comments were posted on Rabbi Sharon Brous’ talk, which has sparked quite the conversation.

The first poster is Paul Watson, who is exactly the type of community member I’d hoped to highlight when we began this project. Paul’s comment is thoughtful, speaking from his particular area of interest/expertise, and looking at the larger picture. I think it’s this zoomed-out view that I’m most intrigued by. He takes a broader look at religion — across time, through the lens of biology, evolutionarily — than many other commenters have, understandably so. When I listen to a talk like Sharon’s, I tend to think about myself, my views on the topic, and the people in my life and their views. Reading Paul’s comment reminds me to check for my own blind spots; to revisit Rabbi Brous’ talk with a wide open mind.

Paul Watson writes: “We need to deeply understand the evolutionary psychology of religiosity (instinctual) / religion (cultural) to use it for more than it has been routinely used for in the past…”

The second poster is Allan Hayes, another community member who, like Paul, is entirely worthy of being highlighted. He’s also expressed a larger commitment to TED, in both the personal and TEDx organizer kind of way, so I’m excited to encourage his continued participation.

Allan Hayes writes: “State schools in the UK are required to teach RE (Religious Education). I am the BHA (British Humanist Association) representative on the committee that sets the “agreed syllabus” for Leicester … I visit schools along with Muslim, Hindu, Sikh, Christian, Buddhist, Baha’i, Jain, Pagan . . . representatives. We set up our individual displays and talk to kids from 5 to 18, and to teachers, governors, and sometimes to parents. My aim in these visits is not so much to explain Humanism as to talk about Humanity, how we have learned to live together and how religions have come about -– to stimulate curiosity. …”

Allan’s comment is great because I’ve learned so much from reading it. I now know a little more about how religion is taught in UK schools, and that its teaching is a requirement. I’ve also learned a great way to discuss my religious beliefs with others — no matter what they are — in a way that doesn’t imply superiority of any kind; “we get on well together” 🙂 Lastly, like any good lesson, it made me think. Particularly, it made me think about how something like that would look in the country I live in now, and the one I lived in before. How would the parents, and children, in these communities respond? What changes could be made to tailor the lessons Allan is teaching to these communities? How can we best “tell our children a story that brings us together and that they can feel part of”?

I hope you enjoyed Paul and Allan’s comments as much as I did!