Tuesday, April 2, 2013

Global Press Institute founder Cristi Hegranes was among 14 people to be named an Emerging Innovator by Ashoka Changemakers and American Express today.

Hegranes will join 14 other top innovators from across the U.S. — including Sombit Mishra of QMedic and Barbara Bush of Global Health Corps — for a 2-day innovator’s bootcamp in New York City in May. Ashoka Changemakers and American Express said the winners were, “Pioneers with solutions to some of the world’s most critical challenges in areas such as health, urban planning, economic empowerment, and citizen access to technology.”

Hegranes founded GPI in 2006 and has grown the organization into one of the world’s foremost producers of professional, feature news content from the developing world. GPI employs 133 women in 26 countries.

 

Brand Merger Success

If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?

Many brands find themselves caught in a change of ownership. Sometimes there is no choice in what is left alone. For example, if a company is acquired by a major power brand, the chances of other brands remaining within the stable are small. If, on the other hand, either the acquirer or the acquired runs a house of brands, there are a number of things to weigh.

Six aspects for deciding what to do with the brand(s) you have:

1. The Circumstances Of The Sale – was the brand flourishing or declining when the sale took place? A strong brand could of course be a key reason for the sale, in which case customers should see as little change as possible. If on the other hand, the brand was weak or weakening, then a change of ownership is a good opportunity to revamp the strategy for that brand (to align with the intentions of the new owner) and perhaps to rebrand to clearly signal this shift.

2. The Equity Of The New Owner’s Brand – this too is all about sending the right signals. For companies looking to visibly expand their presence through acquisition, the lesser brand is likely to change, or at least align, with the new owner. If on the other hand, the new owner is running a managed portfolio (where brands look independent and live or die on their ability to hit their goals) or the owner’s own brand is not visible to consumers (or is meaningful only to investors), then things should probably be left as they are. That can mean making hard decisions about which brand is best suited to the consumer-facing environment, supplanting ego for recognition. Too many brands in my view try to marry brand names through dual branding. While they may believe they are achieving the best of both brands, my personal view is that they are compromising all ways round.

3. The Make-up Of The New Brand Portfolio – When companies with similar product lines join forces, it’s critical that the new portfolio is streamlined and cohesive. That in itself may be a reason to change or keep the brand as is. To decide which brands stay and which go: Discard, sell or merge redundant brands, Identify the brands that contribute the most to your purpose (make these the core of your portfolio), Where you have two strong brands in one category, assign different parts of the market to each brand and reposition accordingly.

4. The New Target Audience – companies looking to use acquisition to change or expand their customer base will need to consider very carefully which brand is most likely to be most attractive to the target audience looking ahead. The opportunity here – and it’s generally an underplayed one in my experience – is to draw the customers of the lesser brand into the fold of the future brand by presenting them with a clear and inspiring vision of how they stand to benefit. Too often, this doesn’t happen. Companies talk about their perspective of why change is important, using phrases and reassurances that are tired, irrelevant and hollow. No-one cares about the fact that you’re bigger or that you have this much in assets. That means nothing to consumers. At all.

5. The Wider Market Environment Post-Sale – what has the sale of the brand done to the dynamics of the competitive landscape? If, for example, the brand is now part of a bigger group with a strong market position, that change has not only potentially enhanced the standing of the brand under new owners but also weakened the relative position of others. Or the change may have stiffened their resolve to compete more vigorously. In which case, will the current brand, under the new arrangement, be strong enough to compete meaningfully in this new environment? It could well be. Or it may require a shift in brand architecture – for example, from a stand-alone brand to an endorsed brand – in order to better meet the new dynamics that have been created.

6. The People Behind The Brand – Who will your people rally to? So often, companies just impose brand change on the culture without enough consideration for what their people stand to lose or gain psychologically from the shift. They focus on the corporate restructure at the expense of the emotional restructure. By failing to leverage the legacy of the existing brand, or the excitement and strength of the new, they often lose the transformational opportunity that a change in brand ownership represents.

What you will do with the brand(s) you acquire is a critical consideration for every company looking to take over another’s assets. You have after all probably paid good money for them. Understanding the value they have, and the value they could have, or will never achieve, is vital to turning balance-sheet goodwill into margin-enhancing brand equity. Too often, companies make decisions after the brands themselves have been acquired and based on policy or structure rather than carefully thinking through ahead of time how they can achieve the greatest emotional impact in their markets and for their customers, current and future.

The Blake Project Can Help: We have extensive experience helping organizations make key decisions that help ensure successful mergers & acquisitions.

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

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One big question regarding the US economy is whether wage growth is accelerating. You might think that this is a pretty straightforward question to answer, but it’s not. There are many measures of wage growth, and they don’t all point in the same direction. For example, we can compare the year-over-year wage growth in recent […]

Blink: The Movie

BlinkHere’s something we learned last week in LA: Blink, the best-seller from TED favorite Malcolm Gladwell, will be made into a feature film, adapted/directed by Stephen Gaghan (“Traffic”), and starring Leonardo DiCaprio. Gladwell will stay involved as executive producer. We’re great fans of Blink — and, let’s face it, just about anything Gladwell writes — so we were curious to hear what he had in mind for the movie. He tells us, “It takes a single character from Blink — Silvan Tompkins — and fashions an entirely new story around him, about what it means to be someone who can read other people’s thoughts.” Our snap judgment says: Success.

By Alex Parkinson, Senior Researcher and Associate Director, The Conference Board The Conference Board has been brimming with excitement since we entered 2016. Not only is it the year of our centenary—The Conference Board was founded in 1916 as the National Industrial Conference Board—but we’re also welcoming a groundbreaking organization to the fold: the Society […]

Speaking of Malcolm Gladwell, I bumped into him at a story-telling fundraiser last night, and reminded him of the brilliant talk he gave at TED2004 about Howard Moskowitz and the search for perfect pasta Mattson_image1sauces.  Turns out that at the same conference he bumped into another TEDster who wanted to talk to him about cookies.  The result: another great story  that the New Yorker just released to the Internet, starring Steve Gundrum of Mattson (and his colleague Barb Stuckey, who joins in February for the first time).

You might think that a five-year obsession to create a new cookie is a little strange… except this is no ordinary cookie. It had to be both mass-market… and healthy: A hard problem; and one solved not so much by the wisdom of crowds, but a little individual inspiration.

If you have an interesting tale that sparked from a recent TED, please let me know… 

wpid-thumbnail-99f77e8606a6eb8810073936d4a48d1f.png

The jobs report from last week was disappointing. Economists expected employers to create 217,000 jobs in August; we got only 173,000. And more adults are simply calling it quits — they don’t work and they’re not looking. Labor force participation is at its lowest in almost two generations.

The news wasn’t all bad. Unemployment hit a seven-year low and the economy is adding jobs at a decent clip, 212,000 a month on average so far this year.

Falling unemployment sounds good, but it doesn’t count working-age Americans who have dropped out of the labor force. Last month, the share of adults working or looking for work held at a 38-year low. Typically, labor force participation is around 68 percent, but it’s been at 62.6 percent for three months now.

“You have a big segment of the working-age population that’s shut out of the labor market. That lowers demand for goods, services and investment,” Redfin Chief Economist Nela Richardson said. “Without demand, we can’t get robust economic or wage growth. The economy gets stuck.”

Maybe some of those labor force dropouts won the lottery and are just living large. But a lot of them simply have given up. In the end, the reasons why they’ve checked out don’t matter.

Unemployment

“Whether it’s by choice or not, we’ve been in a really low productivity cycle,” Richardson said. “The economy in the first half of the year grew at only 2.2 percent. We’d expect at least 3 percent growth by now.”

So what? Today’s report sends no clear signal on the Fed, which will decide this later this month whether to raise interest rates.

“The evidence tells you two different things. You have to pick which part of the chart you want to focus on,” Richardson said.

While the central bank doesn’t control your mortgage, its actions do affect the economy and financial markets, which can affect the cost of a home loan. For now, we expect mortgage ratesto stay low.

This article was written by Lorraine Woellert from Forbes and was legally licensed through the NewsCred publisher network. Talent HQ is a premier information channel empowering professional development for recruiting and HR communities through regional events including Minnesota Recruiters, Wisconsin Recruiters, Oregon Recruiters and California Recruiters.

August Jobs Report: The Good and Bad in One Chart

August Jobs Report: The Good and Bad in One Chart

Robbie Grayson, Above The Noise Music Industry Podcast

 

Today’s interview is with my friend Robbie Grayson from Franklin Tennessee. Robbie is the CEO of TraitMarker, a way for you to discover the “real you.” As it states on the website: “Chances are that your personality lies buried beneath years of expectations and demands that life has heaped upon you. TraitMarker uncovers the genuine you lying beneath it all…” 

Robbie works with many well known artists, athletes, entrepreneurs, and so on. I’m curious as to if there are any similarities in the traits of those that are most successful. I’m also interested to find out what Robbie told a number of highly successful business people as well as Grammy Award winning artists that he invited to his house, in Franklin TN, to meet me a while back.  On very short notice he put together two days of meetings that he hosted at his house, but what was it that he said or did that inspired these people to show up?

I have met a lot of people in my life and continue to build my network on a weekly basis. After a while you start to find similarities in people’s ways and actions. I have come to recognize the types of people that have a large network of loyal relationships. There is just something about these people that make them connectors. Robbie is one of these people. 

We talk about trust and honesty and their role in business success and living the life we want. Not only that but how to build and establish trust in order to develop our careers. 

I hope you enjoy this weeks podcast!

Aaron Bethune. Music Specialist. Creative Collaborator.

PlayItLoudMusic   Above The Noise   @playitloudmusic

 

Interview with Robbie Grayson

For more information on TraitMarker please visit: www.TraitMarker.com

 

TEDResidents_Blog

An idea worth spreading doesn’t just magically appear out of thin air. Instead, it needs a long incubation period, a sometimes frustrating — and often exciting — trial and error of creation, failure and innovation.

On April 18, TED welcomed its first-ever class of the TED Residency program, an in-house community of 28 bright minds who are tackling ambitious projects and making meaningful change.

This group of thinkers will spend the next four months in a collaborative space, learning with and from each other on ideas that address …

How to explain complex scientific concepts
The personal stories of migrants
Violence prevention in at-risk communities
How to make the most of personal connections in a tech-heavy world
The history of the Internet
Inclusion in the fashion world
Building the digital Disney of Africa
Frictionless housing for a mobile society

… among many other fascinating subjects

At the end of the session, the residents will give a TED Talk about their ideas in the TED office theater. Read more about each resident below:

Daniel Ahmadizadeh is working with artificial intelligence to revolutionize how consumers are informed and make choices. He co-founded Riley, a chatbot concierge service for the real-estate business.

Piper Anderson is a writer and creative strategist who has spent the past 15 years working to end mass criminalization and incarceration. She recently launched the National Mass Story Campaign, which will host participatory storytelling events in 20 cities to catalyze more restorative and transformative approaches to justice.

Isabel Behncke is an Oxford field primatologist from Chile who is working on the evolutionary roots of social behavior in humans and other animals. She is creating a show on the science of joy that blurs boundaries among theater, poetry and cutting-edge science.

Susan Bird is CEO of Wf360, a global consultancy that promotes conversation not as a “soft skill,” but as a strategic tool. She is developing a podcast about the art of face-to-face conversation, which has become something of a luxury in this age of electronic communication.

Artist and traveler Reggie Black started Sticky Inspiration as an online project designed to motivate others through thought-provoking quotes distributed daily on Post-Its left in public spaces. Now he’s ready to expand offline.

Sashko Danylenko is a Ukraine-based filmmaker whose animated films explore wonder and curiosity. Currently, he’s working on a film that documents cities around the world through by focusing on their bicyclists. 

Tanya Dwyer is an attorney and social entrepreneur in Brooklyn who works to promote inclusive capitalism and economic justice. She wants to help establish a living-wage business park in Crown Heights that is cooperatively owned by neighborhood residents and stakeholders.

Laura Anne Edwards is building DATA OASIS, a dynamic index of valuable data sets, many of which are taxpayer–funded and technically “open” but in practice, extremely difficult to locate and access. DATA OASIS will reduce redundant research and provide a forum for idea sharing.

Rob Gore, an academic emergency medicine physician based in Brooklyn, leads KAVI (Kings Against Violence Initiative), a youth empowerment and violence prevention program that has been running for the past five years. He is working to transform health care in marginalized populations.

Che Grayson is a filmmaker and comic book creator whose multimedia project Rigamo, a comic series and short film about a young girl whose tears bring people back to life, helped her overcome her grief at the death of a beloved aunt. She wants to explore using these forms of storytelling to tackle other tough subjects, heal, and inspire.

Bethany Halbreich runs Paint the World, an organization that wants to make opportunities for creativity ubiquitous. Paint the World facilitates public art projects in underserved communities; the resulting pieces are sold, the profits fund more kits and supplies for areas in need.

Sarah Hinawi is the co-founder and director of Purpl, a small-business incubator that focuses on the person rather than the business. Building upon two decades in the field of human development, she is now examining what leadership training looks like in the gig economy.

Designer and writer DK Holland has spent the past two and a half years in high-poverty public elementary school classrooms in Brooklyn, developing free after-school micro-democracies run by the kids, for kids, so they can learn better. She is working with her team of progressive educators to develop the kids’ ideas into  toolkits—notably the Learning Wall, Portfolio Pockets, and Democracy in a Box—to offer to other schools.

Liz Jackson is the founder and chief advocacy officer for the Inclusive Fashion & Design Collective, the first fashion trade association for businesses and designers serving the needs of people with disabilities. Her mission is to introduce the world to inclusive design.

Ayana Elizabeth Johnson is a marine biologist and policy expert who advocates zoning the ocean as we do land, so we can use the sea without using it up. As executive director of the Waitt Institute, she led the Caribbean’s first successful island-wide ocean zoning project, resulting in one third of Barbuda’s coastal waters being protected, and went on to launch similar initiatives on other islands. 

Jonathan Kalan and Michael Youngblood want to redefine the notion of home and its relation to work. Aimed at millennials who care more about mobility than about owning real estate, their “global lease” aims to let subscribers stay “location-independent.”

Brian McCullough is the creator of the Internet History Podcast, an oral history of the internet; he’s now telling the stories of Web 2.0. 

Christia Mercer is a full-time Columbia philosophy professor and part-time activist. She plans to examine radically different answers to hard questions that people have given throughout history and across cultures and then to show their relevance to modern thinking.

Ted Myerson is a co-founder of Anonos, a Big Privacy technology company that enables data to be more readily collected, shared, and combined, potentially enabling breakthroughs in personalized and precision medicine. 

As a tap dancer, Andrew Nemr has lived the oral tradition of American Vernacular Dance. Cofounder (with the late, great Gregory Hines) of the Tap Legacy Foundation, he is now working to transfer that archive online. 

Cavaughn Noel is an experienced digital strategist and tech entrepreneur who is broadening the horizons of urban youth by creating a platform that exposes them to technology, via hip-hop, fashion, and travel.

Torin Perez is building a digital platform for sharing children’s stories from Africa and the diaspora. The DreamAfrica app contains multimedia content from established publishers, independent content creators, and children.

Amanda Phingbodhipakkiya is a Columbia-trained neuroscientist–turned–art director. Her organization recruits designers and researchers to collaborate on visual media that demystify academic science.

After her Flappy Bird in a Box video went viral, Fawn Qiu wondered how else she could hook teens on engineering.  By creating an open-source model for designing fun projects with low-cost, everyday objects, she hopes to encourages a new generation of engineers.  

Vanessa Valenti is the co-founder of FRESH, a next-generation speakers’ bureau focused on diversifying public speaking. She’s studying who gets on the world’s most influential stages and what their experiences are once they get there. Her goal is to redesign thought leadership.

Kimberlee Williams is the CEO of FEMWORKS, a communications agency based in Newark, NJ.  She wants to transform local economies by enrolling African-American consumers in buy-local campaigns.

Sheryl Winarick‘s work as an immigration lawyer gives her a unique opportunity to know intimately the people she serves, the reasons they choose to migrate, and the challenges they face. She aims to create an online storytelling platform to humanize “the other,” and to cultivate a sense of individual and collective responsibility.

–Ambassador Henry F. Cooper was Chief Negotiator for President Ronald Reagan at the Geneva Defense and Space Talks. He is Chairman of the non-partisan, not for profit High Frontier, an educational corporation whose goal is to examine ways to prevent missile attacks against the U.S. He commented to CNBC that North Korea’s recent testing of what is believed to be a low yield hydrogen bomb is yet another indication that we should not discount the possibility of North Korea planning a future high altitutde EMP attack.

CNBC, 2/20/16

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