Vitalincs Marketing Strategies Employee Engagement Brand StrategyA major scientific laboratory focusing on genetic diseases had a problem… they weren’t being given credit for the advanced scientific work they were doing. As a result, donations and grants to the lab were flat or down, they had problems attracting top scientists, employees didn’t share a unified sense of mission.

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Vitalincs Marketing Strategies Employee Engagement Brand StrategyA true Leader means you are perceived as the true intellectual powerhouse of your category. It means that you have the command of the issues impacting the vitality of the markets you serve, not just their needs. It means… you do more than sell them stuff. It means you are the one others follow… but often our leadership potential gets masked in the daily “noise”, challenges and occasional pitfalls that business will spring on us.

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