Liberty Public Market is one of the newest entries in a growing food retailing trend — the rise of public markets and food halls.  This video explains why these venues are so popular and gives you a brief tour of Liberty Public Market in San Diego.

DLYohn Brand Experience: Brief Liberty Public Market from Denise Lee Yohn on Vimeo.

other brand experience briefs:

Starbucks Reserve Roastery & Tasting Room San Diego Public Library Downtown Project

transcript:

Today’s Brand Experience Brief covers a new entry in a growing trend — the rise of public markets and food halls.  I’ll take you inside one of the newest, Liberty Public Market in San Diego — but first let’s set the stage by examining the popularity behind venues like it.

Public markets and food halls are like fancy food courts that are sometimes part of a larger shopping center or entertainment district.  They often feature gourmet food sold to be eaten on premise in communal seating areas as well as meals and groceries to be purchased to-go.  They are usually comprised of artisanal non-chain vendors and restaurateurs with a focus on local ingredients, local tastes, and local business owners.  Although food halls have existed in Britain for many years (perhaps one of the most famous of which is in in the iconic Harrod’s department store), they started in the US in 2010, when the first American Eataly opened in New York City.  Then came similar concepts in Chicago, San Francisco, and Portland, and now public markets and food halls have been popping up in almost every major market.

Their popularity has arisen from the intersection of several trends:

First, Americans’ interest in food and culinary has been growing over the last decade — people don’t just want to eat a meal, they want to savor every aspect of their food. A related trend is how grocery shopping has evolved — many people no longer simply visit one giant big-box store. They’ve gone back the future and are more likely visit multiple specialized shops like a butcher, bakery, farmer’s market for produce, etc. Which also relates to the growing popularity of community-based agriculture and locally- sourced food and ingredients. People are also more interested the experiences that surround their purchases and food halls and markets offer creativity and novelty. And entrepreneurs and aspiring restaurateurs are looking for lower-cost, lower-risk ways to start up food businesses.

This has created the perfect environment for public markets and food halls to thrive and Liberty Public Market in San Diego is no exception.  Even though it’s only been open for a few short months and still needs to add tenants to round out its offerings and to improve the warmth and glamour of the environment, Liberty Public Market has been attracting a steady stream of locals and visitors and getting pretty good reviews.

Its strength is its appeal to a wide range of people and purchase occasions.  Foodies enjoy shops like Baker & Olive, where you can sample and learn about infused olive oils.  Folks looking for a convenient meal have plenty of choices including several ethnic options like empanadas and Thai cuisine.  For shoppers, there’s a butcher, a florist, and several specialty retailers like a beer shop showcasing San Diego’s burgeoning craft beer business and an outpost of a local cheese store.

Like public markets in other towns, Liberty is anchored by a full-service restaurant called Mess Hall, in a nod to its location of a former Naval base — but the separation between restaurant and hall is unclear so I imagine some customers might become confused or frustrated.

There’s ample communal seating inside and outdoors and a nice feature are the windows in the halls lining the perimeter that give you a look into the back of the house of the shops.  A huge digital screen displaying tweets and content from the merchants lends a progressive feel to one area, but the place needs to incorporate more art and design to make it feel less industrial and generic.

In general Liberty Public Market serves up an exciting, new food experience.  Keep your eye on it and other food halls and public markets. They’re changing the face of food retailing.

The post brand experience brief: liberty public market, a new food hall appeared first on Denise Lee Yohn.

Wednesday, July 3, 2013

Coverage of social justice issues affecting girls in Rwanda earns international acclaim

San Francisco, CA—Global Press Institute (GPI) reporters Gloriose Isugi and Noella Nbihogo, of the GPI Rwanda News Desk, won the 2013 Ulrich Wickert Award for Child Rights in the international category. The winning arcle, “Sugar Daddies Prey on Female Students Headed Home for Holiday in Rwanda,” detailed the ways in which young Rwandan schoolgirls become susceptible to predatory, older men who offer rides and gifts in exchange for sexual favors.

“Gloriose Isugi and Noella Nbihogo explain how easy it is for men in Rwanda to persuade teenagers who do not know the facts of life into having sex,” said Renate Meinhof, a member of the selection jury. “Their [article] insistently gets to the bottom of a concrete issue in the country by examining it from various angles. The reporters of the Global Press Institute describe the situation from close proximity, but they keep the required journalistic distance.”

Isugi and Nbihogo live in Kigali, Rwanda, where they have been reporters with the GPI’s Rwanda News Desk since it opened in March 2012. The GPI Rwanda News Desks is operated in partnership with Girl Hub Rwanda—a collaboration between the Nike Foundation and the U.K.’s Department for International Development. GPI is an international nonprofit organization that uses journalism as a development tool to educate, employ, and empower women, who produce high-quality local news coverage that elevates global awareness and catalyzes social change.

“Gloriose and Noella continue to demonstrate the power of ethical, authentic journalism and the change that it can inspire,” said Cristi Hegranes, GPI founder and executive director upon learning of the award. “They have shown an extraordinary commitment to highlighting important social justice issues affecting girls throughout Rwanda.”

The winning article was selected from among applications from fourteen countries and recognized for its journalistic prowess by a jury composed of prominent German broadcasters and journalists.

Isugi and Nbihogo will attend the awards ceremony, hosted by Plan International Germany, in Berlin in October 2013

About the Ulrich Wickert Award
The Ulrich Wickert Award for Child Rights is awarded by Plan International Germany. Plan International is one of the oldest child-centred community organizations in the world. Plan International Germany annually confers the Ulrich Wickert Award for Child Rights upon journalists whose writing represents the rights of children and girls in a detailed, balanced and understandable fashion and that encourages/stimulates engagement with the content. The award is made possible through the support of Ulrich Wickert, a prominent German journalist and broadcaster.

About the Global Press Institute

GPI is building a network of professional women journalists throughout the developing world who earn a fair wage for reporting on their local communities. Their unique coverage of issues overlooked by mainstream media contributes directly to the development and empowerment of their communities, brings greater transparency to their countries, and changes the way the world views their people and cultures. Today, GPI employs 135 women across 26 developing countries.

For more information please contact Cristi Hegranes, (415) 561-7831, [email protected]

New work created by Allison Josephs of Jew in the City, who is breaking down stereotypes about religious Jews and offering a humorous, meaningful look into Orthodox Judaism.

Forced modesty clearly subjugates, but what about the pressure to uncover? With summer nearly upon us, newsstands are replete with magazine covers instructing women on how to get the “perfect beach bod,” but this is not a seasonal phenomenon. In an age when gender equality is on everyone’s mind, there is a discrepancy between the sexes that no one is talking about — call it “The Skin Gap.” The term, coined by social media nonprofit, Jew in the City, is illustrated in this thought-provoking new video.

The skin gap is the difference in the amount of skin men and women are expected to show in the same social setting. Images of the nearly flawless, scantily-clad female form bombard girls and women year round via billboards, ads, TV shows, and movies, subliminally conveying how a woman ought to dress and how her body ought to look.

The video forces the viewer to see that from pajamas, to summer street wear, to formal wear, the amount of skin that is “normal” for young, thin girls and women to expose versus their male counterparts is highly inequitable. The skin gap begins in toddlerhood and only ends when a woman has exceeded a certain number in age or pounds and no longer fits the Western Beauty Standard. The video closes by asking the viewer: “Gender equality is demanded everywhere else. Why not here?”

“As a secular American teen, I was so excited to get my first bikini and pair of Daisy Dukes, because it was a sign of being ‘grown up,’” said Allison Josephs, Founder of Jew in the City. “But something unexpected happened: I’d always feel gross when random men would give me the ‘up down.’ I never did anything or said anything because I had no language to express what I was feeling.”

“A few years later, I became an Orthodox Jew and started covering up purely to follow `the rules,’” adds Josephs. “I discovered something fascinating: covering up actually made me feel empowered. The first time I wore a long skirt and a random guy at the mall gave me the ‘up down’ but had nothing to see, inside I screamed, ‘Yes!’ No one can deny that the skin gap exists, and if this video helps one more woman feel more empowered about her body, then we’ll consider it a success.”

Studies show that there is a direct correlation between girls and women viewing scantily clad pictures of perfect-looking women and female body dissatisfaction. As many as eight out of ten women (more than twice as many women than men) are unhappy with their figures, leading to depression, obsessive dieting, eating disorders and plastic surgery.

“The Skin Gap” video aims not only to start a conversation around gender inequality in regards to fashion and dress, but also to raise awareness for Jew in the City and to hopefully make people have a second thought about Orthodox modes of modesty.

Creative Credits:
Title: The Skin Gap
Client: Jew in the City
​Written, directed, produced by Allison Josephs
​Production ​Company: Elie Creative
Director of ​Photography: Elliot Gabor
via: Shannon @ Glossyinc.com

The most famous brand archetype success of all time is also the most documented.

In 1924, Philip Morris introduced Marlboro cigarettes as a brand for women, milder and filtered to contrast with the stronger unfiltered brands smoked by most men. The filter was even printed with a red band to hide lipstick marks. The original tagline for the brand was ‘Mild as May’.

By 1954, the world had changed, and smokers reconsidered their love of unfiltered cigarettes. This led Marlboro to consider how to leverage its safer filtered cigarette to a wider audience, leading to the creation of the ‘Marlboro man’ by Leo Burnett. The iconic image of the Marlboro man led to one of the greatest U-turns in branding history, and was found in response to Leo Burnett’s question, ‘What’s the most masculine symbol that you can think of?’ to which one of his writers said ‘a cowboy’. The ad campaign was launched in 1955 and within two years had increased US sales from 5 billion to 20 billion. Marlboro was the leading global brand by 1972 and is still the number one cigarette brand.

The new image appealed to both men and women, embodying independence, defiance, adventure and authenticity, a combination of Explorer and Rebel, drawing on the mythology of the US Wild West frontier. The imagery taps into human universal themes, creating connections to strongly embedded associations with the American West and the cowboy films and TV shows were popular as the brand grew.

Jerome Bruner wrote that in classic information theory a message is considered informative ‘if it reduces alternative choices’. The power of archetypes is to access elaborate networks of associated memories that come from our cultural as well as personal memories. When these networks are aligned with our individual goals, they help us to close down other choices and focus on the brands that are most mentally available, as long as they are physically available to us at the right time.

The secret to building brand essence is to understand the impact of sense, symbol and story on each customer, and their connection to the customer’s values. Does the sensory experience of the brand provide consistent patterns? Are brand symbols sending the right signals to customers? And does the brand personality tell the right story?

Successful brands build brand experiences, brand symbols and brand stories anchored by archetypes that consistently reflect their core essence.

Contributed to Branding Strategy Insider by: Neil Gains, excerpted from his book, Brand Essense: Using sense, symbol and story to design brand identity, with permission from Kogan Page publishing.

The Blake Project Can Help: The Brand Storytelling Workshop

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By Dr Rob John, Visiting Senior Fellow, National University of Singapore Business School, and Advisory Board Member, The Conference Board Initiative on Corporate Philanthropy In my forthcoming working paper on the changing face of corporate philanthropy in Asia I’m exploring how giving by businesses is influenced by new models of philanthropy and the rise of […]

Weren’t Macintosh, iPod and iPhone groundbreaking in terms of their form design? Those products defied prevailing design conventions of their category and were still hugely successful. No wonder then, followers of Apple were speculating Apple Watch to redefine the way watches look. For example, consider the following concept by Todd Hamilton, which I am sure you have seen more than once in Apple Watch related articles before Apple Watch was finally unveiled.

And, look what Apple gave us! A product which even wristwatch magazines are praising – “…really pays great homage to traditional watchmaking and the environment in which horology was developed” [Hodinkee].

But wait a minute. Is Apple Watch just a timepiece? Hell no! In terms of functionality, it goes way way beyond time-keeping. It has introduced several new meanings to the wristwatch category. Timekeeping is the old one, but then there are at least four others.

Why then did Apple devoutly stick to the traditional design of wristwatch, going so far as to even retain crown? Because they understood the fact that what we wear on our body is not just about functionality but is equally about ‘fashion’. Fashion, the phenomenon, exists because we want (need) to belong to social groups. Apple Watch is a product which Apple wants us to wear throughout the day even as we move through different social contexts. By making its wearable gadget (read Apple Watch) resemble wristwatches, Apple considerably lowered the threshold for the wearable’s mass adoption, thereby pulling a great trick!

On 6th March I conducted a workshop on ‘Understanding and Designing Business Models’ at The Coalition in New Delhi. In it, I explained Business Model Canvas, Lean Canvas and Value Web.

The audience belonged to fields as diverse as content creation, comedy, gaming, journalism, art and fashion, to name a few. To explain the concepts, I had to use examples which struck a chord with the audience. Below I discuss some of those along with the questions they were used to address:

*Can you pin point your target customer group? Are your customers clear about your unique value proposition? Are you leveraging your skills to create maximum value for your business?

Ustraa :  Ustraa is a men’s grooming product range with the tagline – “Not tested on animals, only on rascals.” The name, Ustraa, is a Hindi slang for a razor blade used for a clean shaved face. Put together the tagline and the name, and you will get a clear sense of who the product is targeting – confident ‘somewhat hip’ urban male. They have done a terrific job at striking a chord with their target group. Seemingly that’s all they are doing, because their product development and manufacturing of its products is outsourced! And there is nothing wrong with such an approach. In any business, one should have a very clear sense of what value one is bringing to the table, and how one can leverage that to maximize value creation.

Mónica Lou Mercadé’s Dance Photography : Mónica is known for doing one thing better than anyone else in Barcelona – capturing dance through her camera. Over the years, she has honed her skills and has built connections with those involved in dancing (and she gets invited to all the events). This gives her unfair advantage in a certain area of photography. Can you think of a way to build unfair advantage in your business?

TaxiFabric : TaxiFabric is a platform which is allowing designers to showcase their talent by redoing the interior of Mumbai cabs (as of now). Cars are industrial products in the truest sense. There have been instances when while waiting at a traffic signal, I have seen same cars as mine on both sides. Everything about them is identical, except a few (hardly noticeable) accessorization here and there. But here’s one company which is trying to bring stories of a magnificent city inside its cabs. Perhaps tomorrow, the interiors of our cars will become a medium of self-expression for us.

*How are you nurturing your relationship with your customers? 

The Viral Fever : The The Viral Fever is an online digital entertainment channel which has become extremely popular in the last 2-3 years. They started on Youtube, but they now have their own website and mobile app called TVFPlay. The most interesting thing I find about their company is the way they connect with their audience. The speak directly to them, and often tell about what were the dynamics behind the camera and who all participated. In fact in a panel discussion at The Coalition, TVF founder Arunabh Kumar told that the promotional material of their upcoming works may feature the faces of the writer, director and other crew, and not the cast! It’s fascinating to see how over time TVF has evolved its relationship with its audience. When people think about TVF, they don’t just think of it as an online digital entertainment channel but they think of it as Arunabh Kumar, Amit Golani, Biswapati Sarkar, Nidhi Bisht, Anandeshwar Dwivedi, Vaibhav Bundhoo, Jitendra Kumar, et al doing some cool stuff. Would you like to bring that kind of transition in the way your customers look at what you are doing?

Fine Art Gallery De Twee Pauwen : Fine Art Gallery De Twee Pauwen is located on a posh street in the Hague and sells pricey artwork sourced from artists from all over Europe. To make sales, should they just depend on people walking in their store? Lucas, one of the two owners, has an interesting way to draw customers. Once in every 1-2 months, he invites his customers to have brunch with one of the exhibiting artists. During the brunch people get to understand so much more about the art-pieces of that artist and they start to see those in a different light. Of course, purchases happen too! But more importantly, by doing such activities, Fine Art Gallery De Twee Pauwen, has gone beyond just being an art gallery, to become a place where people come to nurture their interest in art.

Dark Side of the Lens (video) : Everything around us is the outcome of someone’s imagination and hard-work. The sofa on which I am sitting right now must have taken a few hours of a few people’s work to make. But only now as I write this piece, I became aware of it. People’s perception of value comes from the meaning they assign to a product/service. ‘Dark Side of the Lens’ is a beautiful short video where an underwater cameraperson talks about what his work means for his life, and how it is to be behind the camera.

*What is the best possible channel/platform to sell your product to your target customers? Can you think of some new and inventive ways, such as cross-selling?

Pop-up street food markets in London : The pop-up street food markets in London are amazing. I at least go three rounds of the market before deciding what to eat! These group of vendors put up their stalls in clusters in different areas on different days. It creates a fair like atmosphere – more people, more buzz, and more overall business for everyone! Ironical it may seem – sometimes when competitors cooperate/collaborate, they can get interesting results.

Chirodeep Chaudhuri (photographer) + Sandeep Mohan (filmmaker) : Chirodeep is doing a photo story on life in Mumbai cafes. Sandeep is making a short film on life of a few individuals who work from cafes. Does it not make sense for them to cross-sell when their works are finished?

Something Sketchy : Something Sketchy sells products like notebooks and coaster-magnets on a few e-commerce websites. It’s a side business of Madhuvanthi Mohan, who loves to travel and make illustrations. Having a small but consistent income from Something Sketchy has given Madhuvanthi the confidence to explore her passions in new ways. For over a year now, she has been travelling across India and has been funding her travels by painting murals wherever she goes.

Tesco Homeplus in South Korea :  Tesco’s South Korean branch found out that a significant percentage of urban-living and hard-working South Koreans were finding the task of weekly grocery shopping to be a burden because they’re so busy at work, with family and in other activities. So they came up with the concept of bringing the store to the consumer! The company created virtual stores in subway stations in Seoul. Shoppers could walk up to the virtual store, choose the items they wanted to buy, and then scan the product QR code using their smart phone. Deliveries of the goods could be arranged to arrive within hours of the order!

Sandeep Mohan’s film ‘X’: In India, multiplexes like PVR cinemas off and on dedicate a few days to screen independent films. However, (silly) radicals often find something provoking in one of those films and the whole thing is made to shut. For his new film Sandeep didn’t want to go though the ordeal of first getting his movie selected for screening in a multiplex and then seeing everything abruptly coming to an end because of some intolerant folks. So he came up with the idea of taking his film to his audience! Once there is a demand for screening from a certain minimum number of people from a location, Sandeep travels there with equipments and screens the movie.

*Can you list down the underlying assumptions in your business idea? Can you think of ways to test those assumptions in the cheapest and fastest way?

Cardrops : Imagine there is a gadget which enables you to open your car trunk remotely so that you can get delivery from an e-commerce company. Great idea? But how do we decide how many people will in interested in buying something like that? How much will they be willing to pay? How frequently? How do we go about finding answers to those questions? This is what my friends at Cardrops did – without making any physical product they just made a website with description of the service and the pricing information. By promoting the website through different channels they started asking people, what price-service combination was interesting to them. Thus, by hardly spending anything they got valuable information from the field.

*What’s interesting in the things happening around you? Can you draw any inspiration from that and apply it to your current work? Try combining ideas from disparate domains to create new ones.

UrbanClap + Kickstarter : UrbanClap is platform for household services. Kickstarter is a crowd funding platform for projects. What if UrbanClap took inspiration from Kickstarter and allowed service providers on its platform to raise money from customers to take their service/business to the next level (for example, getting a better equipment), and in return provide discounts or some other benefits to those contributing money. Just like Kickstarter, the new version of UrbanClap can charge a small commission on the fund raised. We just created a new business model for UrbanClap by combining its business model with that of Kickstarter.

People who came to my workshop wanted to build business around what they liked doing. But interestingly, I found that most of them were too focussed on doing ‘the thing’ and had hardly ever given any thought to creating a business model around it. My advice to them was to start devoting 20-30% of their time to think about their business model and start operationalizing some of their ideas. It’s only by testing those ideas in the real world, they will be able to know which ones work and which don’t. Simple? Ain’t it?

To download the slide-deck that I used during my workshop: click here.

Do you have any interesting examples to share or any suggestion to make?

This month’s round-up of articles I’ve read focuses on brand evolution problems.  Companies usually need to evolve in order to remain relevant to changing customers and to continue to grow.  But many have difficulty figuring out how to do so or adapting their organizations.

Take Macy’s for example.  Hayley Peterson writes in a Business Insider piece about how the department store is trying to revive its sales by introducing a new retail format.  She reports, “In an effort to drive sales and traffic, Macy’s has launched an off-price brand called Backstage. The company is opening dozens of standalone Backstage stores as well as adding Backstage sections to its full-price department stores.”  While the move might address customers’ desires for lower prices, Neil Saunders, CEO of the retail consulting firm Conlumino explains why it’s problematic. “This serves to underline that Macy’s is both struggling to make its existing space productive, and that it still lacks the differentiation and brand strength to pull in customers on the back of its full price offer. In our view it is a move that will confuse both the proposition and customers.”

Om Malik explains why Apple is having a hard time evolving in Why Apple Music Is So Bad When the iPhone Is So Good.  “Apple may, in fact, clear up some of the mess and present a simpler solution, but its struggles in the delivery of music are merely a symptom of a deeper problem: how to provide Internet services… Apple has always been, and always will be, a hardware-first company… Apple is phenomenally successful, but like Microsoft, which stumbled when Google’s Internet-only, advertising-based businesses took off, it may find it difficult to adapt success to new terrain…Whatever Apple does, it is time for Cupertino to make some quick and bold moves.”  So, even though Apple has figured out how it needs to evolve, it may prove incapable of making the change.

Bloomberg BusinessWeek reports on Nestle‘s aspirations to “nutrition, health, and wellness company.”  Yes, the largest food company in the world known for chocolate milk and candy bars like Butterfinger and KitKat wants to “invent and sell medicine. The products Nestlé wants to create would be based on ingredients derived from food and delivered as an appealing snack, not a pill, drawing on the company’s expertise in the dark arts of engineering food for looks, taste, and texture. Some would require a prescription, some would be over-the-counter, and some are already on store shelves today.”  Nestle is to be commended for trying to address the obesity crisis, but it’s aspiration seems to have an inherent problem.   It’s “selling products on one side that might contribute to these illnesses,” says Leith Greenslade, head of the nongovernmental organization JustActions. “On the other side, they’re finding treatments for these illnesses. Some might call that a conflict of interest.”

These are just a few examples of brand evolution problems that demonstrate there are no easy answers to the question of how to evolve.  In my free business troubleshooting guide, UNSTUCK, though, I offer some thoughts on how to decide which new business opportunities to prioritize.   I hope you’ll find it helpful.

The post brand evolution problems appeared first on Denise Lee Yohn.

barrettSF launched a TV campaign for their client Humboldt Redwood to showcase the building material as a beautiful, all-purpose wood that is superior for both indoor and outdoor usage. The work launched wide on cable networks such as ESPN, CNN, HGTV and A&E on Monday, May 30, and directs viewers to the website, GetRedwood.com.

Aimed at consumers who are building or remodeling their homes, as well as architects, contractors and landscape designers, the 15- and 30-second ads pan across homes with redwood features and minimalist fixtures that detail the beauty of the wood. Each ad is narrated by Ross Brockley, whose wooden, comic delivery makes sense once the camera stops on his character: he’s a redwood plank “dummy” resting on the builder’s knee. Each of the eight executions tags with “Real. Strong. Redwood.”

“You know, our ancestors didn’t have TV—the wall was the TV,” the dummy observes in one spot as the camera slowly pans across a room paneled in rich redwood. “And this TV would have blown their minds.”

“We wanted to show the strength and beauty redwood can bring inside and outside of the home,” said Jessica Hewitt, Director of Marketing for Humboldt Redwood, “and to inspire more innovative uses beyond just decks and fences. For the creative execution, we were looking for something more interesting than a family having dinner on their deck. We knew barrettSF would deliver that, and they have. We love the campaign.”

The campaign aims to raise the perceived value of redwood by a) positioning it as a beautiful wood that offers all the benefits of comparable materials, and b) highlighting its uses as timbers, posts, beams and a finish-grade wood. The work is a follow-up, of sorts, to a campaign barrettSF did for the company two years ago. Brockley also narrated those ads, which showed the superiority of redwood over plastic decks.

“After the last Redwood campaign, the most frequent question was ‘who’s the voice?’” commented Jamie Barrett, barrettSF ECD. “In this campaign, we provide the answer. It turns out the voice was coming from a naturally strong and beautiful–though slightly bug-eyed–redwood plank.”

More and more homeowners, architects, contractors and landscape designers are reimagining their projects with redwood. A recent homeowner study found that redwood is identified as “in style” to a significantly greater degree than competing materials, including plastic composites, PVC, cedar, and tropical hardwoods. And choosing redwood is positive for the environment as well. Humboldt Redwood is 100% Forest Stewardship Council® (FSC®) certified; FSC has earned a reputation as the most rigorous, credible forest certification system in the world.

Creative Credits:
Advertising Agency: barrettSF, San Francisco, CA USA
ECD: Jamie Barrett
ECD: Pete Harvey
Copywriter: Peter Henningsen
Art Director: Byron Wages
Managing Director: Patrick Kelly
Account Supervisor: Michael Reardon
Executive Producer: Frank Brooks
Associate Producer: Charlotte Dugoni

Advertised Brand/Client: Humboldt Redwood
Director, Marketing: Jessica Hewitt
Marketing Associate: Jessica Chandler
Marketing Associate: Amber Lucas

Production Company: MJZ
President: David Zander
Director: Mike Maguire
Sr. Executive Producer: Eriks Krumins
Line Producer: Tracy Broaddus
DP: Barry Peterson
Production Designer: Michael Broaddus
Editorial: Arcade
Editor: Sean Lagrange
Assistant Editor: Brian Meagher
Music: Tone Farmer
Audio Mix: One Union Recording
Engineer: Eben

Creative Credits:
Campaign Name: Together, Without Boundaries.
Client: Alwaleed Philanthropies
Agency: Bold creative Boutique, Riyadh, Saudi Arabia
Executive Creative Director: Mohamad Baalbaki
Digital Creative Director: Ziad Abou Rjeily
Senior Art Director: Aljoharah Alrasheed
Digital Artist: Ed Fairburn
Designer: Tajammul Khan
Web Developer: Joyce Abou Rjeily
Production manager: Fahed Awkal
Senior Copywriter: Sara Nasr
Account Director: Abeer Alessa
Planning Director: Rashad Moglbay
Account Manager: Yazeed Al Hayef
Account executive: Christine Helal