Mike's Hard Lemonade: Surprising and Connecting with Consumers Through Content Marketing
Diane Sayler, Director, Brand Experience at Mike's Hard Lemonade shared their digital marketing strategy, which includes surprising and [...]Key Findings and Action Steps from ANA’s Media Transparency Study
Learn the background on an important industry initiative and hear key findings and recommendations from a study on media transparency.Get it Right
Avoid these mistakes when choosing a marketing technology solution.The Path Forward
O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.McGuigan Wines "Bring A McGuigan" Ad Campaign
McGuigan Wines, the fourth-largest Australian wine brand in the UK, is gearing up for the launch of its new above-the-line campaign- BRING A [...]TouchPoints
Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on [...]How Brand Culture Drives Brand Dominance
“Every decision is a prediction.” ~ W. Edward Deming Brand strategist’s think about the future because its their job to figure out [...]Marketing with a Bigger Purpose
CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.Zulu's Harley-Davidson Cafe: Where Americana Meets Americano
Toronto creative agency Zulu Alpha Kilo has just launched a really cool project for it's newest client Harley-Davidson. Instead of doing a [...]ANA B-to-B Hall of Fame: Gary Slack
Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.
Jump Starting An Early Stage Healthcare Disruptor
Ed Faruolo’s knowledge of the health industry, coupled with his keen insights and access to the most formidable industry leaders enabled MD Insider to jump start its early stage strategies.
Breakthrough Thought Leadership, with a Heart!
When WomenHeart needed a unique world class program to put us on the map we turned to Ed Faruolo who conceptualized, created, and drove a breakthrough program with Cigna Corporation. He utilized his BrandBreath methodology that allowed both WomenHeart and Cigna to engage the public, congressional leaders, healthcare, and business communities in a way that garnered greater attention and results than larger organizations with greater funding. But more importantly, as I like to say, “we saved some lives together!”
Brand Consulting for Brand Consultants
VitaLincs work helped Landor sharpen our go to market strategy. The insights and recommendations provided were powerful and actionable....
Transforming Cause Marketing to Purposeful Branding
Ed's strategic talents, creativity, and unique approach provide invaluable insights and distinctiveness to our cause marketing and thought leadership programs...
Driving Employee Engagement Through Your Brand
Ed exemplifies what contemporary marketing executives need to do in today's competitive environment. He has provided break through thinking that utilizes External and Internal branding concepts. Throughout his career Ed has championed the need for employees to live the brand.
Diverse Skills Development for Diverse Management
Through his visionary leadership and extraordinary connections, Ed Faruolo helped us establish a highly unique and successful leader development program designed for minority executives in the news media industry. As a result attendees are developing critical skills and their companies are benefitting from increased talent.
Clear Growth Paths for Legacy and Start Ups
I hired Ed Faruolo back in my CIGNA days to help establish a strong vision, clarity and new brand strategy that would make the company a tier 1 brand in the healthcare and the other businesses they were in at the time — that’s exactly what we did… fast forward to my involvement with BuildingBlok and our need to develop an early stage strategy, it is no wonder that my first call was to Ed. His clarity of thinking during unclear times is a critical asset...
Employee Engagement & Ownership During Management Change & Turmoil
When my company was going through a management transition my first call was to VitaLincs… having worked closely with Ed Faruolo over the years I knew he had the inner working knowledge of our industry, coupled with his excellent resources and deep insights to help engage our employees with major operational changes underway. His efforts helped gain ownership and support among my employee base that was critical to our ongoing success.
Building a Loyal Franchise and Revenue In The Entertainment Biz
VitaLincs is an indispensable partner that helps me take my original content and programming, and optimize it through various audiences and channels for far greater impact. As a result, we get to build a stronger franchise and greater revenue potential for our original shows and programming. Plus, Ed’s incredible rolodex is proof of his talents and the desire of talented people to want to work with him.
Accelerating the Accelerators…
VitaLinc’s seminar on Values Segmentation and Ed Faruolo’s mentoring of our social enterprise innovators is an exceptional resource providing amazing insights and knowledge for our clients in an hour that would otherwise take years of experience to realize.
*reSET is the only Connecticut organization to receive the U.S. Small Business Administration for the Growth Accelerator Competition Award, announced by President Obama on August 4th, 2015.
Revitalizing A Vital Service
At Maranatha we provide services for the developmentally disabled and disenfranchised population in New York City. Ed and his VitaLincs team have helped us to revitalize our agency by crafting fresh strategies and programs that allow us to engage and reach our consumers in creative new ways. He’s been a wonderful asset to our agency and a pleasure to collaborate with.
