Wrap Up: Vine Is Dead, New Privacy Rules, Chatbot Search Engine, Giphy’s 100 Million Users
By Shel Holtz, Communication Strategist, Public Speaker, Author, Trainer, and Advisory Board Member, Society for New Communications Research of [...]the human factor in sales excellence
Sales excellence depends on more than technology, data, and even great sales skills. People — sellers and buyers — must remain at the [...]How B-to-B Marketers Can Drive Growth
According to new research from the ANA, in partnership with GfK, B-to-B marketers have the opportunity to become strategic drivers of business [...]New Measures Of Brand Innovation Success
Figuring out how to win in established markets can be difficult enough. As innovative companies begin to compete asymmetrically—by winning [...]How to react to a bully in a comment thread
Bullies never win — not even in the comments section. TED’s community manager, Katie Pierce, shares these tips on how to react to a [...]B-to-B Content Marketing
The term “content marketing” rose to prominence over the last three years, but the fact is that B-to-B marketers have been using non-advertising [...]4 Factors Driving Brand Relevance
An agency creative director once shared with me the three essentials for a good concept: 1) It must be original, 2) It should be memorable and [...]Fiat partners with Auto Trader for Amore. For Less campaign
Fiat have launched a new content partnership with Auto Trader to promote the new Fiat Tipo. The campaign entitled ‘Amore. For Less’ is designed [...]Why the Decline in Earnings Isn’t That Bad
Even as the US economy continues to expand, largely on the back of solid household spending, the corporate profits environment is turning south [...]IBM: Cognitive Music, A collaboration by Alex Da Kid + IBM Watson "Not Easy"
Grammy-winning music producer Alex Da Kid paired up with IBM Watson to find inspiration as never before. Together they’ve turned data from music [...]