Remembering Hans Rosling
Bounding up on stage with the energy of 1,000 suns and his special extra-long pointer, Swedish professor Hans Rosling became a data rock star, [...]How Did we Get Here? The Committee on Corporate Political Spending has Answers
As President Trump—the first sitting executive of a company to become commander in chief— begins to roll out his agenda, many in political [...]Brand Values Are Tested In The Age Of Trump
American marketers have an exquisite dilemma: should they stand against President Trump’s policies and risk alienating half their market, or [...]9 Benefits Of Building Strong And Admired Brands
The American Marketing Association defines a brand as a name, term, symbol, and/or design that’s intended to identify the goods and services of [...]What Young Workers Want—5 Expectations in the Digital Age
Making any big organization-wide change is challenging and bringing digital transformation to a company or institution is no exception. Knowing [...]How Brands Create Value For Customers
In order to provide value to companies, brands must first provide value to customers. But how do companies make their brands valuable to [...]ANA Survey Results: E-Commerce
The survey provides insight into how ANA members are conducting eCommerce initiatives as well as intelligence on how member companies structure [...]Interflora “Love conquers all” Film's Ending Is Not Going Where You Thought It Might
Valentine's Day comes at a time when the world seems to need all the love it can get. And now Denmark’s leading florist, Interflora, tries to [...]Why American Brands Should Avoid Politics
It seems to be the question of the moment, in meeting after meeting: “If you were preparing a strategy for an American brand right now, what [...]Under Armour: The Legend of Tom Brady, From 199th Pick to Five Rings
From 199th pick in the NFL draft to five Super Bowl rings, Tom Brady is the undisputed greatest ever. Under Armour along with it's ad agency [...]