SuperHeroes New York, Setapp Campaign Launch of new Mac service "the Netflix for apps”
There’s an easier way to get what you want when you need it. That’s exactly what Setapp, the recently launched “Netflix for apps”, wants to [...]The Six Attributes Of Human-Centric Brands
Understanding the human side of customers through digital anthropology studies is the important first step of human-centric marketing. Equally [...]Want More Innovation? Up Your Diversity and Inclusion Game
To achieve true digital transformation, organizations need to be open and inclusive to tap knowledge and ideas that reside both internally and [...]Canada Games Gives Our Athletes Some Love: "Untold Story" via Will Creative
As part of Canada’s ongoing 150 celebrations, the Canada Games Council launched an emotive campaign this week for its 50th anniversary, inspired [...]Digital Advertising Requires Balanced Metrics
In the spring of 1902 the Hanoi governor was worried: a bubonic plague outbreak threatened to spiral out of control. The governor wanted to [...]The CMO’s Guide to Influencer Technology in 2017
By Mia Dand In the constantly changing world of digital and social media, Influencer Marketing is the new black. However, due to the nascency of [...]Which Dodd-Frank rules will stay? Which ones will go?
By Gary Larkin, Research Associate, The Conference Board Governance Center With a flurry of executive orders in his first two weeks in office, [...]Don’t Work Your “Non-Working” Too Hard
The working versus non-working spend ratio is controversial among brand advertisers and agency leaders; here’s why there is no real benchmark for [...]Axel Kiener is the Old Spice 'Jungle Hero' in W+K's Latest Ad
Some journeys define a man. But with Old Spice Odor Blocker, a man defines the journey. And with a dictionary, he can define himself. And with a [...]The Business Impact of Online Communities
By Alex Parkinson A new study assessing the business impact of online communities has found that 92 percent of community leaders believe online [...]