PROCUREMENT SERIES: A Customer Relationship Management Sourcing Journey
In this webinar, Ben Brown, Senior Global Strategic Sourcing Manager – Intuit Inc., focused on what prompted them to begin this journey, what [...]3 Ways To Establish A Meaningful Brand
At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world [...]Linking Scandal And Brand Growth
Ten years ago a young American entrepreneur and business school graduate took a gamble. Frustrated with jewelers who appeared to exclusively [...]Marketing in Augmented Reality: Pokémon Go and Treasure Hunts in the Digital Age
This panel will explore promotions and privacy law issues for augmented reality games and marketing.7 Keys To Evaluating Brand Ideas
My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to [...]The Social Media War Room
Social media experts from Dell will discuss the brand's social media policy; specifically, how the company established rules for employee [...]A night to talk about the ‘D’ in TED: The talks of TEDNYC Design Lab
Designers solve problems and bring beauty to the world. At TEDNYC Design Lab, a night of talks at TED HQ in New York City hosted by design [...]Strategy Is Not About The Competition
The concept of strategy originates in war, where the objective is to destroy the enemy. In business, if the enemy is your competitor, then the [...]great CX quotes and more from qualtrics insights summit
Looking for great CX quotes? Quotes on storytelling? Quotes on competition? Quotes on grit? The Qualtrics Insight Summit 2017 was full of [...]Defining Your Audio Brand Strategy
We’ve said goodbye to the silence of pages, flipcharts, point-of-sale materials and most products. Savvy marketers realize those have been [...]