Adidas Y-3 Spring/Summer 2017 Campaign Film Invokes a Digital Escape in a Dystopian World

by Admin - January 21, 2017

Sonic Union mix engineer Brian Goodheart and sound designer Owen Shearer unite with director Robert Broadhurst to bring the futuristic aesthetic of the Adidas Y-3 Spring/Summer 2017 collection to life in a surreal new campaign film from Blackrose NYC. Written and directed by Broadhurst, the story unfolds in a sleek, dystopian universe as two protagonists face off against an oppressive surveillance regime. The artist Son Lux provides an eerie, dreamlike score that amplifies the artful mosaic of stylized, impressionistic scenes that showcase the brand’s futuristic sportswear, footwear and signature color palette.

“The SS17 collection had a specific cinematic feeling that all I wanted to do was build a beautiful world around it and let it emanate this strange and hopefully entertaining story,” Noted director Robert Broadhurst. “I was incredibly lucky that Blackrose and Y-3 loved the concept and gave it so much support – that’s the greatest part of working with a forward-looking brand, especially as a new director. It was exciting to explore some of the contemporary anxieties that I find really enrich Yohji Yamamoto’s famous notion of ‘clothing as armor.’ And, as with all things sci-fi, the sound design and mix were particularly vital to the film. Brian worked his magic to elevate it beyond the high standard we had achieved the last time around and once again helped refine story through sound.”

This is a recurring collaboration between Goodheart and Broadhurst, having previously collaborated on the recent Y-3 Autumn/Winter 2016 campaign film.

CREATIVE CREDITS:
Agency: Blackrose NYC
Director: Robert Broadhurst
Producer: Kori Shadrick
Director of Photography: Aaron Platt
Lighting Design: John Torres
Music: Son Lux
Color: Paul Harrison at Freefolk
Talent: Louie
Talent: Zlata
VFX Lead: John Shafto
UI Design: Toros Köse
Sound: Sonic Union
Mix Engineer: Brian Goodheart
Sound Designer: Owen Shearer
Studio Director: Justine Cortale
Scheduling Producer: Pat Sullivan
Set Design: Anthony Asaro

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