Working closely with BBH and director GMUNK out of Nexus, The Mill created the remarkable spot ‘Pure Imagination’ for the launch of Audi’s global campaign for their new A5 model.
The 60 second spot creates the vision of the ‘super-computer’ and aims to answer the question; “What if artificial intelligence could dream?”.
Starting from what feels like the inner-core of the machine, the film takes viewers on a vivid journey, through a world of lights, movement, and alternative reality; featuring segments of continuous and fast-travelling shots to ensure that an air of intensity and excitement remains throughout.
The result is a stunning piece that celebrates the magic of visual effects and far beyond, keeping viewers encapsulated in a world of the extraordinary from the opening frame until the closing frame.
CREATIVE CREDITS:
CREATIVE DIRECTOR: Ian Heartfield
CREATIVE: Adrian Merz, Mark Bushnell
ACCOUNT DIRECTOR: Jamie Bolton
PRODUCER: Michelle Kendrick
CREATIVE AGENCY: BBH
OFFLINE
EDITOR: David Slade
EDIT COMPANY: Nexus
POST PRODUCTION / VFX
COLOURIST: James Bamford
MOTION GRAPHICS: Rajnder Davsi
MATTE PAINTING: Jiyoung Lee
3D ARTISTS: Nick Smalley, Vaclav Cizkovsky, Yoann Gouraud
3D ARTIST: Sam Driscoll, Dan Yargici, Ian Baxter, James Hansell, Joshua Curtis
2D ARTISTS: James Pratt, John Thornton, David Wishart
2D ARTIST: Stefan Susemihl, Oscar Tornincasa, Richard McKeand
3D LEAD ARTIST: Alex Hammond
2D LEAD ARTISTS: James MacLachlan
SHOOT SUPERVISOR: James MacLachlan, Alex Hammond
PRODUCTION COORDINATOR: George Reid
PRODUCER: Carl Phillips
POST PRODUCTION HOUSE: The Mill
PRODUCTION COMPANY
PRODUCERS: Jo Bierton
EXECUTIVE PRODUCER: Jeremy Smith
DIRECTOR: GMUNK
PRODUCTION COMPANY: Nexus
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