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The 2016 NBA Draft is coming to the Barclays Center in Brooklyn on June 23, and the league is celebrating with the launch of “Draft 16,” the latest installment in the ongoing “This Is Why We Play” campaign. “Draft 16” debuted during Game 4 of the NBA Finals.
The new spot captures the journey of 2015 Draft picks including the Timberwolves’ Karl-Anthony Towns, New York Knicks’ Kristaps Porzingis, Philadelphia 76ers’ Jahlil Okafor, and others and centers on the village of unsung heroes—the families, friends, coaches, and others—who’ve helped these budding superstars achieve their dreams. From driveway hoops to youth basketball league courts, it’s a powerful reminder that, when we make it, we don’t make it alone.
Creative Credits:
Brand/Client: NBA
Campaign Title: This Is Why We Play
Spot Title: Draft 16
First Air Date: June 10
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Matthew McFerrin
Group Creative Director: Achilles Li
Senior Creative, Copywriter: Katie Edmondson
Senior Creative, Art Direction: Katie Yoder
Director of Broadcast Production: Miriam Franklin
Content Producer: Kristen Cooler
Account Team: Stanley Lumax, Agustina Marcos, Craig Mitchell
Senior Project Manager: Matt DeSimone
Editor: Fafu Pfafflin
Telecine/Conform Company: Company Three
Colorist: Rob Sciarratta
Audio Post: Heard City
Mixer: Mike Vitacco
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Music: “When My Time Comes”
Artist: Dawes
Footage Search & License: Visual Catch
