The latest Levi’s commercial, “Sea of Blue,” shines a playful light on our phone obsession, and what can happen when we look up and live in the moment. The W+K created ad has everyone at a rooftop party distracted with cell phones, a guy and girl wearing Levi’s catch each others eye. Before making their way toward each other amid the preoccupied crowd, he pretends to call her and she picks up an imaginary phone. Without saying a word, the girl strips off her jean jacket and they jump into the pool together to share an underwater kiss.
CREATIVE CREDITS:
Ad Agency: Wieden + Kennedy
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