It’s strange to think of sleeping as something you can get better at. But in the latest IKEA advert, and this instalment of the #WonderfulEveryday, they are rallying the nation to raise their game at bedtime so you can win at sleeping.
Just like an athlete can beat their personal best, you can improve your sleeping performance. Not only will you feel healthier and happier but you’ll also be on the ball. All it takes is the right kit, the right bed (one that’s big enough to stretch out in but cosy enough to snuggle up tight) and a little preparation.
CREATIVE CREDITS:
Agency: Mother, London
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