The second video in the SickKids VS campaign was released today. “SickKids VS Cancer” features the heartbreaking story of the lovely young girl Grace Bowen. The full “SickKids VS” campaign captures all the highs and lows of pediatric illness with 4 videos in total.
About the Grace video:
The parents of Grace Bowen, who tragically died of osteosarcoma less than two years ago, have graciously allowed us to share that journey in one of our ads, which is launching digitally Thursday November 3 and in broadcast Monday, November 7. Grace and so many other kids inspire SickKids to work even harder to understand their disease and find better ways to care for them. Grace’s story highlights the courage, strength – and very real pain – of kids and families in the face of a deadly disease. We hope her story inspires people to join SickKids in the fight and make a donation.
SickKids is leading the fight against Cancer. Today, over 80% of kids with Cancer survive. That means we’ve got 20% to go.
Please donate: http://www.fundthefight.ca
CREATIVE CREDITS:
Ad Agency: Cossette, Toronto, Canada
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