The term “content marketing” rose to prominence over the last three years, but the fact is that B-to-B marketers have been using non-advertising content to build their brands and convince decision-makers for years. However, the practice has evolved significantly in today’s digital- and mobile-driven market. The ANA compiled the best content marketing practices from top B-to-B brands across categories, and took a look at the emerging trends that will help marketers grow their business going forward.
