Mr. Giovanni wanted to introduce his delicious ravioli and tortellini to America the same way he did with Italy, 50 years ago – one person at a time. But going all across the country wasn’t as easy as he thought it would be! So instead of delivering his pasta to everyone in America, he’s inviting America to come try his pasta at his home in Verona, Italy.
Giovanni Rana started making pasta by hand fifty years ago in his small home in Verona, Italy and sharing it with everyone he could. Now, after becoming the most loved pasta and and leader in Italy and Europe, he and his family are bringing their acclaimed pasta to families across America to share. But it’s not enough just to share it: with this campaign, we are inviting people to visit the real home of Giovanni Rana to see where it all started and experience the food firsthand through Dine With Rana. Giovanni Rana’s passion and obsession for quality has to be “tasted” in person. Consumers can simply enter for their chance to win a trip to one of five weekend experiences in Verona, Italy during the next year.
CREATIVE CREDITS:
Ad Agency: The Martin Agency
http://www.martinagency.com/
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