The Truth’s new campaign shows teens how Big Tobacco not only harms their bodies, but hurts their paycheck, leaving them with less cash to have fun with friends.
Smoking Leaves Teens #Squadless in Latest Work from truth and 72andSunny
In its latest anti-smoking campaign, which will debut on TV during MTV’s Video Music Awards, truth and 72andSunny return to show teens the unexpected ways smoking impacts their lives now.
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Creative Credits:
AD AGENCY: 72andSunny
CHIEF CREATIVE OFFICER: Glenn Cole
CREATIVE DIRECTOR: Allbriton Robbins
EXECUTIVE CREATIVE DIRECTOR: Matt Murphy
STRATEGIST: Alexandra Mathieu
GROUP CREATIVE DIRECTOR: Mick DiMaria, Justin Hooper
WRITER: Matt Garcia, Reilly Baker, Drew Burton
SR. SOCIAL STRATEGIST: Luke Yun
DIRECTOR OF MARKETING: Jasmin Malone, Mary Dominguez
MUSIC AND SOUND
EXECUTIVE PRODUCER: Amy Crilly
COMPOSER: Justin Hori
ARRANGER: Squeak E. Clean Productions, Inc.
POST PRODUCTION / VFX
VISUAL EFFECTS: Jogger Studios
SENIOR PRODUCER: Matt Moran
PRODUCER: Annabelle Dunbar Whittaker, Ben Sposato
EXECUTIVE PRODUCER: Michelle Eskin, Rhubie Jovanov
CREATIVE DIRECTOR: David Parker
COLOURIST: Mike Pethel
POST PRODUCTION HOUSE: CUT + RUN
PRODUCTION COMPANY
PRODUCTION COMPANY: Hungry Man Productions
PRODUCER: Craig Repass
HEAD OF PRODUCTION: Jacki Sextro
EXECUTIVE PRODUCER: Kevin Byrne, Dan Duffy, Mino Jarjoura
DIRECTOR: Dave Laden
PARTNER: Kevin Byrne
via: LittleBlackBook
