USAA: Increasing Reach with Social Media

by Admin - August 23, 2016

USAA, the financial services and insurance group, recently used Facebook and Instagram video ads to supplement its TV ads and honor the nation’s veterans. USAA wanted to reach a wider audience with its TV ads and raise brand awareness and favorability ahead of Veterans Day by encouraging nationwide support for those who served in the Armed Forces. In this session, Verchele Roberts, VP of Member Insights – USAA shared how this campaign drove strong incremental reach and positively impacted key brand metrics for USAA.

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Jump Starting An Early Stage Healthcare Disruptor

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