The ANA recently released its Media Planning & Buying Services Agreement to help marketers, among other things, to address the non-transparent business practices described in the ANA K2 Report. In this webinar, Keri Bruce, from Reed Smith LLP, ANA’s General Counsel, helped advertisers wrap their heads around the new contract template and provided key tips on how to best assess and incorporate transparency into their agency agreements. This webinar provided important insights that legal counsel, procurement professionals, CFO’s and other key stakeholders responsible for agency contracts need in order to best protect the interests of marketers and their shareholders.
