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Remember when Cindy Crawford, the biggest supermodel in the 90s, starred in that steamy Pepsi ad? Now watch the version that Pepsi don’t want you to see. SumofUs wants you to tell PepsiCo to adopt a responsible palm oil policy, and save our rainforests in it’s latest psa ad.
Pepsi buys over 470,000 metric tons of palm oil per year to make products that we buy like Doritos, Cheetos, Quaker Granola Bars, and Lay’s potato chips.
The reality of what happens on oil palm plantations is very different to Pepsi’s fun, sexy advertising campaigns.
Pepsi’s conflict palm oil is driving rainforest destruction and the extinction of already endangered animals like orangutans, tigers, and elephants. Workers in the palm oil industry are paid unethically low wages, and many don’t have adequate health and safety protection.
With the launch of Crystal Pepsi today, now’s a good time to spread the word about Pepsi’s practices, by watching and sharing the video with your friends.
Creative Credits:
Organization: Sum of Us (sumofus.org/Pepsi)
Sum of Us is a world-wide movement focused on creating a better global economy. We want governments to answer to people, not corporations. Our focus is on ethical consumerism, from the sourcing of products to the rights of workers to fair treatment. We’re building a world that puts the needs of people and the environment above short-sighted greed for the good of all of us and our world.
