The NFL is throwing it’s support behind TEAM USA in Summer Olympics that started today. The NFL message is one of all coming together as one team to support TEAM USA and the NFL show this from their “homes” – the NFL stadiums. The spot opens with the slate “America has 32 Favorite NFL Teams” as groundskeepers from across the League are shown getting ready for the season, painting stencils in the end zones. It’s revealed that they have all painted “TEAM USA.” The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone. The end slate says simply “This summer, we are all one team” followed by the NFL’s “Football is Family” tagline.
Creative Credits:
Agency: Grey New York
Director: Rob Gehring
Director: Bob Angelo
Director: Shannon Furman
Director: Brian Rosenfeld
Director: Samantha Kordelski
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Leo Savage
Executive Creative Director: Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/ writer: Evan Benedetto
Creative Director/ art director: Mike Cicale
Producer: Bruce McDonald
Executive Producer: Alison Horn
Account Director: Alan Perlman
Senior Account Executive: Lucy Hallowell
Line Producer: Liz Leafey
Production Coordinator: Jeff Stupak
Camera: Andre Labous, Kevin Simkins, Dave Sharples, Steve Skinner
Executive Production: Townhouse
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