Stop, look up from your phone, and look at the world around you: everyone is staring at theirs. And while Pokémon GO users are traversing cities to catch Pokémon, advertisers want to catch a little of that Pokémon magic. Brands and local businesses are already recognizing the consumer engagement potential associated with Pokémon GO. In this webinar, attendees discovered how the app uses real-time location data to create an augmented reality for users to catch Pokémon in their own homes and in public places like libraries, concert halls, gyms, parks and sidewalks.
