Central Films award-winning director Rodrigo Garcia Saiz bestows godlike powers on legendary footballer Diego Maradona to inspire the creation of an ark-like football stadium in the monumental new spot “Noah” for Tecate, out of Nomades. In the epic 2:00 spot, Maradona approaches a bohemian architect, urging him to build a football field to revive a love of the sport. He gets to work on the immense task, bringing on the aide of friends—who happen to be players of Real Madrid and Juventus—he completes the structure, leading couples of players, referees, radio announcers and fans to enter the stadium.

As the crowd and players anxiously await gameplay, Noah steps in as referee and a single drop of rain falls from the sky, sparking the game launch and exploding the arena with energy and passion. Madrona and Noah both join in on the action, culminating with an awe-inducing hands-free move by Madrona for the win, leaving the crowd with a renewed love for the game.

Creative Credits:
Client: Heineken Mexico
Titles: “Noah”
Agency: Nomades
Creative Directors: Pablo Batlle, Rual Rivera, Guillermo Bernal
Copywriter: Felipe Alarcon Aranguiz
Art Director: Rafael Quijano
Head of Production: Ericka Tolosa
Agency Producer: Ericka Tolosa
Production Company: Central Films
Director: Rodrigo Garcia Saiz
DP: Mateo Londono
Executive Producer: Mauricio Francini
Editorial Company: Central Films
Editor: Leonel Perez
Post Production: MPC Mexico
Colorist: Ricky Gaussis
Post Producers: Patricia Guerra, Leonel Perez
VFX: MPC Mexico
VFX Talent: Eric Schaechter
VFX Producer: Paulina Salazar
Music: Alejandro Pelayo
Audio Post: Bravo Audio
Mixer: Bernardo Bravo

Day for day people take countless looks at their watches. Besides the time displayed, nothing really changes. Just imagine a watch that could change the look of its dial every minute! How cool would that be?

In December 2015 Leo Burnett started the „Samsung – Design Your Time“ campaign. We asked our FB community to send in pictures with their personal time of day. The result was stunning. People sent in thousands of pictures so that we could develop a beautiful watch face for Samsung Smartwatch users.

Creative Credits:
Advertised brand: Samsung
Advert title(s): Design Your Time
Samsung – Design Your Time
Advertising Agency: Leo Burnett Frankfurt, Germany
Agency website: http://www.leoburnett.de
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Christoph Riebling
Creative Director: Benjamin Merkel
Creative Director: Helge Kniess
Client Service Director: Martin Krauter
Group Account Director: Pia Schütz
Social Media Consultant: Felix Schrader

Industry experts discussed a number of topics ranging from federal regulatory and state attorney general actions, to self-regulatory matters such as NAD and CARU, to class actions and other private litigation.

This month, TED celebrates a very special anniversary — ten years since we published our first six TED Talks online. It was a bold, some said foolhardy experiment to take what happened at a small conference in Monterey, California, and share it with anyone who might be interested.

And boy, were you interested! Because of you, TED Talks have become something of a global phenomenon, garnering billions of views, making stars of our speakers and their ideas (and yes, even earning us a parody or two). It’s been an amazing journey — and now I’m excited and proud to share the latest step. Today, you can see our fresh new homepage design, the visual manifestation of our ongoing work to make sure that TED remains as relevant and vital as it was when we shared those first talks in 2006.

Here’s what we’re most excited about:

1. Easy, fast access to our extensive archive of great ideas. In the old system, new was king. We’d publish a “Talk of the Day,” and within a week or so, that talk had fallen off the homepage and gone to live its longtail life. With our new structure and design, we’re presenting multiple horizontal “ribbons” of talks, each with a different angle, as well as multiple playlists with tighter focus. This means we can highlight and surface more of our speakers’ great ideas as and when they’re most relevant, even if they’re not the newest talk on the block.

2. Much more varied content. With the new design, we can put together some surprising combinations of talks on our homepage, and change it up regularly to surface amazing talks in particular niches. For instance, currently we’re highlighting talks about mind-blowing science, breakthrough technology, leadership, creativity, happiness and more. But the talks highlighted in each ribbon may change on a daily basis, and the ribbons themselves can be rotated to include material from every niche of TED’s fast-growing archive.

3. A personalized experience for all. Not everyone is interested in every idea, and that’s just fine. We’re working hard to personalize TED.com so we can make smart recommendations of the talks you’re likely to love. This is a work in progress, but know that we’re working hard to tailor your experience. Over time, you’ll be seeing ribbons of talks fine-tuned for your interests.

4. Deeper investment in curation. To support our new design, we’re hiring specialist curators in several key fields. They’ll help identify the best speakers to bring to the TED platform, and the best talks to highlight each day on our homepage.

There’s so much more to come, but I wanted to share our excitement at this new vision for TED. Already from our testing, we’ve seen some outstanding results. But while we love to pore over data and stats, more than anything, improved numbers mean more ideas spread, and that’s at the heart of everything we do. So, thank you. Thank you for your ongoing attention and support. I hope you like the first taster of TED.com’s new chapter. Now, go find the talk that’s right for you.

In this webinar, attendees learned ways to drive innovation in customer collaboration opportunities around personalization of content-based experiences (e.g., next best offer or assortment).

MediaPost shared four tips to provide your most focused shoppers with a satisfying search experience.

Quantcast shares how data and programmatic buying can be applied to branding campaigns, as well as which questions to ask potential service providers.

Swiss watch manufacturer, Audemars Piguet, have brought together ten golfing all stars for a highly unusual challenge. The impressive line-up (including recent Master’s winner Danny Willet) are presented with a true test of skill – the prospect of a round in darkness.

Audemars Piguet partnered with London agency, Just So, to celebrate the partnership with all ten of their golfing ambassadors with an in idea inspired by the brand proposition: “To break the rules you must first master them”. In a series of online films, Audemars Piguet presents each golfer as they take part in a challenge based around the different stages of golf before they reunite to take part in one final putting challenge. Aided by bespoke luminous installations, the professionals put on a spectacular display of night golf. Just So worked on all aspects of the campaign from creative through to post production.

Jonny Madderson, co-founder of Just So says “We put Audemars Piguet’s brand proposition “to break the rules you must first master them” at the heart of every element of the film: from seeing the players performing feats of skill in near darkness to the technical challenge of lighting a golf course in a way you’ve not seen before. It was a new experience for the players, and they loved it. Their camaraderie that comes through is a charming counterpoint to the more serious way we normally see them at the Majors.”

Sara Conlon, agency producer at Just So, comments: “We wanted to deliver something innovative, beautiful and honest that was also practically achievable in a very short space of time. Drawing on Picasso’s light paintings and Anthony McCall’s light installations for inspiration, we created scenarios on the course that could be executed within the short time frame we had with the ambassadors.”

The short online films were directed by accomplished British documentary director, Gabe Turner. The result is a mesmerising light show that transforms the familiar tee into an inviting, otherworldly playground for the star-studded cast.

Discussing how Just So approached the lighting, Sara says: “The effects were captured in-camera. We created bespoke clubs with LED lights imbedded into the shaft, and scattered phospherencet pebbles into the bunkers so what you see in the film is what the golfers saw on the night. VFX were used but only to clean up what we caught on camera.”

The Audemars Piguet Golf Dream Team:
Darren Clarke
Ian Poulter
Ben An
Keegan Bradley
Victor Dubuisson
Henrik Stenson
Bernd Wiesberger
Danny Willett
Emiliano Grillo
Lee Westwood

Creative Credits:
Agency: Just So
Agency Producer: Sara Conlon
Executive Creative Director: Just So
Executive Producers: Jono Stevens and Jonny Madderson
Production Company: Just So
Director: Gabe Turner
Post Production: Just So
Editors: Julian Fletcher & Will Evans
Colourist: Steve Atkins
VFX Artist: Ben Benton
Sound Mix: Dave Williams

SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of May 23rd.

By Dave Imbrogno, President of National Account Services for ADP’s Global Enterprise Solutions unit.

Chances are that your company is turning to social media more and more to recruit the talent it needs. That’s not surprising. In 2013, according to recruiting professionals surveyed by Bullhorn, social media ranked third as the most successful source of qualified candidates behind existing candidates from applicant tracking systems and referrals from previous successful placements.

Social recruiting has become an invaluable way to engage individuals who are a good fit with your company culture and core values. With more than one billion monthly users on Facebook and more than 360 million members on LinkedIn, social media is where many applicants are connected and connecting; and where social media-savvy employers are proactively reaching prime prospects to fill vacancies in the current war for talent.

According to its’ 2014 Social Recruiting Survey, recruiting software platform specialist Jobvite found that 93% of recruiters use or plan to use social media to support their recruiting efforts. Moreover, two-thirds of survey respondents confirmed that they have already successfully hired a candidate using social media.

Looking to launch a social recruiting program? Here are four best practices to consider:

1.  Identify the Right Sites

The social media space is huge, with new platforms launching all the time. If your company wants to engage through social media, just being present is not enough. Think of yourself as a unique employer brand. As the Jobvite survey says: “recruiters must engage candidates like a marketer would engage customers.” For instance, LinkedIn is the best site to reach executives experienced in international business, while Facebook would be a better option for a younger and less highly qualified target group.

A good way to connect with candidates with specific skills is to tap into “interest groups” or professional communities with particular expertise. Niche social networks address a wide range of career groups from federal employees to health care workers. Other niches are based on geography, like Viadeo in France, Xing in Germany and Orkut in Brazil.

2.  Encourage Employees to Get Social

Employees with access to social networks are in an ideal position to create positive momentum on social sites. One of the best ways to start engaging employees as ambassadors of your business is to identify key individuals who understand your brand vision, are socially savvy, and can project the passion and personality that can help enhance your employment image. Be sure to look across all departments and positions to maximize results.

CAUTION: It’s vital to create a firm set of guidelines to help employees keep your message consistent, factually accurate and appropriate. Have a system in place to track and monitor activity. Equally important, maintain an ongoing dialogue and gather feedback on a regular basis.

3.  Create Your Own Community

Depending on your specific recruiting needs, existing interest groups might prove insufficient. Consider developing your own “community” – a specialized blog, a collaborative forum or a job information site to exchange opinions and share experiences. The curious will discover your company there. Specialists can compare and contrast their skills and introduce themselves to your recruiters.

To be visible online, make it easy for interested visitors to find you. Optimize visibility using relevant keywords and create links from your corporate and career websites to your company’s Facebook, Twitter or LinkedIn pages. Operating a social community is all about being proactive, engaging potential candidates in dialogue early on, and forming a talent pool with an eye on positions that you might not yet have created.

4.  Give HR a Social Media Role

Social media pushes boundaries and creates new roles for all members of your team – especially HR. It’s up to your HR team to choose the social media platforms that enable a dynamic online representation of your company and your employer brand. Set up meaningful metrics and make adjustments before putting full faith in your performance indicators.

Once your strategy is in place for a while, then it’s time to measure the impact of your social media efforts. An increase in the number of spontaneous applications from people who have discovered your employer brand online is a good sign that your social recruitment strategy is having a positive impact.

This article was written by By Dave Imbrogno, President of National Account Services for ADP’s Global Enterprise Solutions unit. He is responsible for many of the company’s Human Capital Management solutions, including Human Resources, Payroll, Time and Labor Management, Comprehensive Outsourcing Services, Talent Acquisition and Talent Management.

How Social Recruiting Helps Target Quality Talent

How Social Recruiting Helps Target Quality Talent