When Jerry Seinfeld’s apartment was re-created in the middle of New York City for Hulu, it blew up the internet with the help of consumers and the media generating a swell of FOMO (Fear of Missing Out). The physical experience was something people waited in line for hours to see, knowing it would only be around for a few days. What’s more, they transformed their in-person experience into social and digital content that was shared again and again. In this session, Hulu shared how the power of experiential as a channel made a lasting mark on the brand.
