Mastercard: Using Data for Storytelling

by Admin - June 5, 2016

In this session, Benjamin Jankowski, Group Head, Global Media – MasterCard and Virginia Pereira, Business Leader Regional Media Marketing – MasterCard shared how MasterCard is leveraging the programmatic space and data to guide their storytelling strategy.

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Jump Starting An Early Stage Healthcare Disruptor

Ed Faruolo’s knowledge of the health industry, coupled with his keen insights and access to the most formidable industry leaders enabled MD Insider to jump start its early stage strategies.

David NorrisCEOMD Insider

Breakthrough Thought Leadership, with a Heart!

When WomenHeart needed a unique world class program to put us on the map we turned to Ed Faruolo who conceptualized, created, and drove a breakthrough program with Cigna Corporation. He utilized his BrandBreath methodology that allowed both WomenHeart and Cigna to engage the public, congressional leaders, healthcare, and business communities in a way that garnered greater attention and results than larger organizations with greater funding. But more importantly, as I like to say, “we saved some lives together!”

Nancy LovingFormer CEO and Co-FounderWomenHeart

Brand Consulting for Brand Consultants

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Allen P. AdamsonManaging DirectorLandor Associates

Transforming Cause Marketing to Purposeful Branding

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Driving Employee Engagement Through Your Brand

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Steve Norcia and Alex SzaboTopsail Group

Diverse Skills Development for Diverse Management

Through his visionary leadership and extraordinary connections, Ed Faruolo helped us establish a highly unique and successful leader development program designed for minority executives in the news media industry. As a result attendees are developing critical skills and their companies are benefitting from increased talent.

Mark CarterCo-FounderThe Diverse Future

Clear Growth Paths for Legacy and Start Ups

I hired Ed Faruolo back in my CIGNA days to help establish a strong vision, clarity and new brand strategy that would make the company a tier 1 brand in the healthcare and the other businesses they were in at the time — that’s exactly what we did… fast forward to my involvement with BuildingBlok and our need to develop an early stage strategy, it is no wonder that my first call was to Ed. His clarity of thinking during unclear times is a critical asset...

Sanford MillerFormer CMO & Corporate Strategist, CIGNA Corporation, and a former Partner in BuildingBlok LLCBuildingBlok

Employee Engagement & Ownership During Management Change & Turmoil

When my company was going through a management transition my first call was to VitaLincs… having worked closely with Ed Faruolo over the years I knew he had the inner working knowledge of our industry, coupled with his excellent resources and deep insights to help engage our employees with major operational changes underway. His efforts helped gain ownership and support among my employee base that was critical to our ongoing success.

Lynn TaylorCEOKeiler & Company

Building a Loyal Franchise and Revenue In The Entertainment Biz

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Robert L. Robinson Jr.Founder & Chief Imagination Officer, Arupt Entertainment and Co-President, Framelight Productionshttp://framelightproductions.com

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Al ColeyCEOMaranatha Human Services