Although the definition of “television” has evolved dramatically in recent years, consumers’ voracious appetite for video content remains—and continues to grow. More opportunities than ever exist for tech-savvy marketers to identify and communicate with audiences through or alongside video content. This webinar will walk through three dramatic shifts in today’s television world and how marketers can set themselves up for success to take full advantage of these emerging trends. Key takeaways from this webinar included:
Why the consumer is the true driver behind recent changes to the TV industry
A list of challenges that stand in the way of fully realizing programmatic TV’s potential of converting mass reach into hyper-targeted audience outreach
Suggestions for a 2017 video/television media plan to outperform competitors and deliver maximum ROI
