A major scientific laboratory focusing on genetic diseases had a problem… they weren’t being given credit for the advanced scientific work they were doing. As a result, donations and grants to the lab were flat or down, they had problems attracting top scientists, employees didn’t share a unified sense of mission.
The VitaLincs VitaL Assets approach was used to identify all key target audiences, and identify all they were exposed to from the lab Before, During, and After the decision process. Then all outreach efforts were itemized within a visual framework (along with operational, budget, metrics used). The result showed major gaps in the genetic research efforts outreach while the core and more highly developed business had consistent budget support and made little mention of the other assets of the lab.
In looking at things holistically and visually, and in a manner in which the brain will absorb information, the lab embarked on:
- a new theme focusing on Cures that encompassed all efforts and coalesced the employees around a new mission
- filled the missing gaps relative to increased outreach surrounding the genetic lab efforts
- included reference to genetic lab efforts in all communication, even for the “core” business
As a result, awareness of genetic lab capabilities increased substantially, donations increased, more scientists showed interest in the lab, and it didn’t come at the expense of the core business. In fact, this effort proved to be an “insurance policy” for the core business that was threatened by increased competition.
What Is the VitaLincs VitaL Assets (Audit/Planning) Workshop?
VitaL Assets will remind you what you are great at… more importantly how to use your greatness to the audiences that are most vital to you!
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